From the course: AI and Digital Marketing Trends
Join today to access over 25,600 courses taught by industry experts.
Influencer marketing meets synthetic influencers
From the course: AI and Digital Marketing Trends
Influencer marketing meets synthetic influencers
- [Instructor] I think you'll agree that influencer marketing is more art than science. Because, first, you have to find the influencers that fit with your brand and build a relationship with them. Next, you need to brief them, set a budget, agree on the content they'll deliver, and trust that they'll do what they say, which could be why some brands are turning to synthetic or virtual influencers. Virtual influencers are computer-generated avatars like Lil Miquela, Daisy, Shudu, and Janky, to name just a few. They're fictional characters who create and share content on social media and are followed by many people, in some cases, millions of fans. Now, as you can see, virtual influencers can appear cartoonish, or they can also look like real people, at least a little. They have backstories, they offer advice, chat with their followers, attend events, produce music and videos, and still find time to work with major…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.