From the course: Agile Requirements Foundations
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Who is the customer?
From the course: Agile Requirements Foundations
Who is the customer?
- Do you know who your customer is as an agile BA? I want to take a look at this and challenge who our customer is as we work on requirements. Using the online coffee store payment's functionality example we previously looked at, if a stakeholder asks you to make a modification to the payment feature on the app, who's your customer? Well, it could be the stakeholder who requested the modification or the bank that processes the payment transactions, the business leader paying for it, the payments manager or the user of the app making a payment. As a BA there are many perspectives on who your customer is. Some perspectives are more accurate than others. The most misguided definition of customer is the requester of the product, feature, or modification. In most cases, the requester is not close to the end customer and are simply guessing at how to solve a problem or create an opportunity. They're absolutely someone we need to work with and serve as a BA, but they are rarely the real…
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