From the course: Advertising on Facebook
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Understand your success metrics with Facebook ads - Facebook Tutorial
From the course: Advertising on Facebook
Understand your success metrics with Facebook ads
- [Instructor] With so many Facebook campaign goals and objectives, it's really important to understand your success metrics. Right now, I'm in the ads reporting dashboard for Two Trees Olive Oil. If you have a newer advertising account or have not yet run a campaign, your dashboard might look a lot like this. Don't worry, after you start running your campaigns, you'll see a lot more data that you can use to improve your advertising efforts. I will show you my personal ad account with a report with real metrics shortly, but for right now, I'm going to show you how you can set up reporting for your campaigns. I'm going to go and select Reports from the menu at the left. On the right, Meta has suggested some report templates. Start out with these templated reports and then you can easily customize them as you get familiar with the reporting process. There's overall performance, engagement, and age and gender. Now, on the left below Reports, is the exports option. Here you can see a…
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