From the course: Advertising on Facebook
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Tips for writing a great ad - Facebook Tutorial
From the course: Advertising on Facebook
Tips for writing a great ad
- [Narrator] There are some ad copywriting best practices that'll help make your ads more powerful and better connect with your targeted audience. Let's go over some of these best practices. First is to know your audience. Write your ads with a specific audience in mind. Even better, write your ads with a specific audience member in mind. Know that you're writing to an actual person and understand what their pain, their fear, and the value that you provide them is. In order to help inform these decisions, you can take a look at your highest performing Facebook posts. This will help you understand the content and the copy that your audience resonates with, and it's always really helpful to research your competitors to see how they're writing to their own audience. That way, you can get some inspiration and some ideas. Next, write for the different stages of the customer journey. Each ad campaign starts with an objective, be it awareness, consideration, or conversion. Understanding what…
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