From the course: Advertising on Facebook
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The Facebook advertising structure - Facebook Tutorial
From the course: Advertising on Facebook
The Facebook advertising structure
- [Instructor] It's important to understand how your advertising campaigns are organized. Meta organizes ad campaigns into three levels, the campaign, the ad set, and the ads themselves. This structure makes it easier for you to organize, optimize, and measure the performance of your ads. At the very top, we have the campaign. A campaign objective in Facebook ads is the specific goal you want to achieve with your advertising campaign. It's really the first step in creating a new campaign and determines how Facebook will optimize your ads to reach your goals. There are currently six objectives that you can choose from. The first is awareness, and this prioritizes showing your ads to people who are most likely to remember them. Next, we have traffic. This prioritizes serving the ad to people who are likely to click on a link. So you're sending people to a specific destination like a landing page. Third is engagement, so this is going to prioritize serving your ads to people that are…
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