From the course: Advertising on Facebook

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Optimize the performance of your Facebook ads

Optimize the performance of your Facebook ads - Facebook Tutorial

From the course: Advertising on Facebook

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Optimize the performance of your Facebook ads

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- [Instructor] You've created your Facebook ad campaign and launched it into the world. Now what? Let's go over some ways you can improve the performance of your ads and things to be on the lookout for. There are some common problems that everyone encounters at some point when advertising on Facebook. Let's go over these common problems and some solutions. The most common problems you will encounter will have to do with the performance. And these will look like a high cost per impression, high cost per click, and a low click-through rate. These issues will become very obvious as you view your ad reporting and notice that you may be spending more money than you're getting back. There are really three main reasons your ads might not be performing as well as they could be. Number one is your audience is too narrow. Number two is that you have low or poor ad quality. Number three is that you're targeting the wrong audience for your business. Each one has a course of action that I will go…

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