From the course: Advertising on Facebook
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Interest targeting for your audience - Facebook Tutorial
From the course: Advertising on Facebook
Interest targeting for your audience
- [Instructor] What makes Facebook ads so powerful is that they're capable of targeting even the most niched of audiences. Once you've chosen your advertising objective and set up your budget, the next step is to identify the audience you want to target. This means, Meta will do their best to target the people that have the interests, preferences, and purchasing behavior that you specify. The audience you define are the people who are likely to be served your ad. So choosing a highly relevant audience is really important. Right now, we are in the campaign's dashboard for Two Trees Olive Oil. You can see that I have two ad sets for the campaign set up. I'm going to go over the interest targeting ad set first, and I will cover the lookalike audience ad set in an upcoming video. I'm going to select edit and we can see the details. I'm going to scroll down to the audience. The first section you see here is audience controls. So this is an older audience targeting method which has now been…
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