From the course: Advertising on Facebook
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How to create attention grabbing creative for ads - Facebook Tutorial
From the course: Advertising on Facebook
How to create attention grabbing creative for ads
- [Instructor] Great ad copy can easily be lost in the Facebook newsfeed without a captivating image or video. To make the most of your advertising, you want to choose an image or video that catches the attention of your audience. One of the best ways to do this is to show off your product. You can even take it one step further and show people using your product. I highly recommend working with a photographer to take images and photos of your product. These photos will take you very far in your marketing efforts. You can post them on social media, your website, and of course use them in advertising. This also helps you avoid stock images when you can. These are now very generic and overused, and people recognize them really quickly. So stick to your own images and videos when possible. Make sure that you use creative that's a thumbstopper. That's anything that stops a person from actively scrolling their newsfeed. You can use canva.com templates to help properly format your ads and…
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