From the course: Advertising on Facebook
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How to create a lookalike audience - Facebook Tutorial
From the course: Advertising on Facebook
How to create a lookalike audience
- [Instructor] With a customer list of only a thousand people, you can set up what is called a lookalike audience and reach new people who are similar to your existing customers. A lookalike audience is a group of people who share similar characteristics to your existing customer base. This audience can be customers, an email list, or website visitors. Meta's algorithm analyzes the data from your source audience to identify patterns and behaviors, and then uses this information to find new people who are likely to be interested in your products or services. The best way to set this up is with a customer list. If you don't have a customer list of a thousand, you can use an email list. If you don't have a thousand people on your email list, make it a priority to build that list before using the lookalike audience tool. Make this a priority because this is a very powerful targeting tool. To set up a lookalike audience, you'll head to your audience's dashboard and you'll find this option…
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