From the course: Advertising on Facebook

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Choose your Facebook ad creative

Choose your Facebook ad creative - Facebook Tutorial

From the course: Advertising on Facebook

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Choose your Facebook ad creative

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- [Instructor] It's now time for the ad building portion of the ad creation process. As we move through the steps of the ads create tool, we move from the campaign objective, through the ad set to the ad itself. Right now, I'm in the ad that I created for Two Trees Olive Oil. I can quickly see here where I'm at by looking at the breadcrumbs at the top of the page, and I can see that I'm in the nine 15 sales campaign with the lookalike audience ad set, and even the dynamic ad that I've set up. One thing to note before we get started is that I have ad preview toggled off. This helps everything load a bit quicker. Once you've created your ads, you can select this, so you can see how everything looks, like your headlines and your images. I've given this ad the name "dynamic ad one", and that's because we'll be using the flexible ad format, meaning that Facebook is going to create dynamic ads for us where it mixes and matches our various headlines, and our preview text, and our images to…

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