Choose a Facebook ad campaign objective - Facebook Tutorial

- [Instructor] We're almost ready to start creating our ad. But first, let's go over the tool that you'll be using. It's called the Ads Create Tool. It's a tool that you'll use to create and manage your Facebook ads. You can access it through Ads Manager in the campaigns dashboard. The campaigns dashboard, and that's what you see right here on the screen is a great page to bookmark. You'll be using it a lot, every time you create a new ad. Here in Ads Manager, you'll select the create ads option to create the first ads campaign, and that's that green button on the left hand side of the screen. You'll see a dialogue box pop up that's going to ask you a couple of questions. The first one is the buying type, and you'll want to make sure that auction is selected. Next is your campaign objective. Remember, your objective is the overall goal for running your ad campaign. Choosing the right option helps meta understand who to serve your ads to. Here you see the different types of objectives that you could choose. We have awareness, traffic, engagement, leads, app promotion, and finally sales. If you're feeling overwhelmed by the options, you can go ahead and select about campaign objectives. This will pull up a help article on your screen that you can go through for more information. X-ing out of that, you can also hover over each option to get additional details. I'm going to go and select sales. Sales is good for conversions, sales and calls. Now I consider sales a conversion campaign. This means that Facebook is going to prioritize searching for people that are actually going to purchase and not just engage or like a post. We want to really optimize our ads for people that are going to buy from us. I'm going to select Continue, and here we have two options for the campaign set up. First is the Advantage Plus Shopping campaign, and second is the Manual sales campaign. Now the Advantage Plus shopping campaign is Meta's way of making it easier for you to set up an ad campaign. Manual sales campaign gives you access to all settings, allowing you to set up the campaign in a way that you want it to be set up. I'm going to walk you through the manual setup to show you all the options. That way you can make a better informed decision on how you want to set up your ad campaigns moving forward. I'm going to select Manual Sales Campaign and choose Continue. Here, you can see a brand new sales campaign has been set up. Now I'm going to X out of that 'cause I want to go over the campaign that I've already created and I'm simply going to delete this one. I'm going to go into the one that I've previously set up here. Now I want to mention something about the sales campaign. So the reason is this is a conversion objective. That means, like I said earlier, Meta's going to scour their network for people who have a high likelihood of purchasing something from you. In an awareness or engagement objective, Meta's going to look for people who are likely to like, comment, or just view an ad. You're paying Meta either way, might as well pay for the people who are more likely to buy versus like a post. Also, what happens is you're already creating awareness with your conversion campaign. Meta is going to find an audience that will actually convert and buy from you, which is a win-win. So I've already set up this conversion campaign or sales campaign, and that is the objective. This is for the Two Tree Olive Oil brand, and at the top I have the campaign name. I have it named 915 Awareness Infused Oils. Now, I could also change this to sales just to make sure that's a little bit more clear. Scrolling down, we have special ad categories. This is going to be if you're running ads for elections or other social issues, likely you can skip this. Below that, we have the campaign details. As I mentioned, we have the sales objective selected. Underneath that, we have the Advantage Plus catalog ads. So this is where you can use a catalog to automatically advertise relevant products or services. So it's kind of like noticing, hey, a person like this product and suggesting a different product that they might like from your store as well. Underneath that, we have the Advantage Campaign budget. This is where you choose how you want to distribute your budget, so you basically can distribute your budget across all your ad sets and Facebook or Meta says that you're going to get more results that way. Now it really depends on your goals. I will cover this more specifically in an upcoming video when we really talk about budgeting, but I just want you to know that this option is set at the campaign level. Now, if I select it here, it's going to give me some additional options. If I change my mind later when setting up the ad set or the ad, I can always come back to the campaign and turn it off. So it's no big deal. But I'm going to open this up so you can see what's going on here. Again, if you have more questions, you can always select these links and Meta's going to give you some help articles to clarify. Now here we can set a campaign budget, the daily budget being $40. I can also choose a lifetime budget, and that's for the overall campaign as well. I always recommend going with a daily budget. I know sometimes spending can seem like it's getting out of control, but it helps disperse up budget appropriately. Moving on, we're going to talk about the AB test. So this is a great way to test different campaigns against one another. Now, I don't always suggest this for newer advertisers or advertisers that don't have a large audience, so when you're just starting out, I would keep this option off. And below that, we have reporting. This allows you to set up specific reports based on your audience segments. You can find this info on business manager under audience segments. You can always set it up there as well. You don't need to worry about it in the campaign level right now. Once you're complete, you're going to first make sure that all your edits are saved, and you'll notice that at the bottom where in the green, where it says All Edits Saved, and then you'll either publish it if you're ready to publish, but likely you'll just move on to setting up the ad set. Now that I've walked you through the steps of setting up a campaign and how to choose an objective, I recommend that you go through the same steps and set up your own campaign as well.