From the course: Advertising on Facebook
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Choose a budget for your Facebook ads - Facebook Tutorial
From the course: Advertising on Facebook
Choose a budget for your Facebook ads
- [Instructor] When setting up your advertising campaign, one of the most important aspects is determining how much to spend. This will depend on your campaign goals, what you're advertising, and your marketing budget. Realistically, you're not going to know right away exactly how much to spend, especially if you are a newer advertiser. For newer advertisers, your primary goal at first is getting through what is called the learning phase. The learning phase is a period when Meta's algorithm is actively testing and learning how to deliver your ads to the most relevant audience, in order to achieve your campaign objective. Though the algorithm never stops learning about the best way to deliver an ad-set, ad-sets exit the learning phase as soon as they can deliver consistently. This usually occurs after about 50 optimization events in a week. During this learning phase, your campaigns will almost certainly see inconsistent performance day-to-day and will likely see a worse average cost…
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