From the course: Advertising on Facebook

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AI tools to help with the ad creation process

AI tools to help with the ad creation process - Facebook Tutorial

From the course: Advertising on Facebook

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AI tools to help with the ad creation process

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- [Narrator] AI can be really helpful when crafting advertising campaigns. Meta has incorporated a lot of AI technology into their campaign creation tools, from finding higher converting audiences to generating copy and even creative. It's also created its own AI model called Meta AI, as you see here on the screen. And notice, I've asked it for some advertising advice 'cause why not go to the source? In addition to Meta AI tools, there are a couple household names that can assist. ChatGPT and Gemini from Google rank high in helping generate ideas, write copy, and even additional variations of say, a headline. You can easily include a prompt, paste in the headline that you have created and ask them to generate 5, 10, 20 plus different variations. It can even edit headlines to make them shorter and punchier. Canva has developed its AI tools as well. Canva is a really easy to use editing software that has a free and paid subscriptions. It's very helpful since we know how important great…

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