From the course: Advanced Google Analytics 4 (GA4)
Join today to access over 25,600 courses taught by industry experts.
Product linking in GA4 - Google Analytics Tutorial
From the course: Advanced Google Analytics 4 (GA4)
Product linking in GA4
- In the Admin section of GA4, there are several product links that you can set up attaching your GA4 property to other Google products. I'm going to cover the three most used links, Search Console, Google Ads, and BigQuery. First, Google Search Console or GSC. Note that the data that is in GSC is not 100% accurate. Google doesn't tell us everything, so if you try to compare GSC data to your GA4 data, it'll be slightly off and that's to be expected. Note that you can only attach one GSC property to one GA4 web stream, and you can't add a GSC to more than one GA4 account. To attach GSC to GA4, we're going to head into the Admin and click on Search Console links here at the bottom. Then you'll click Link, and then you would click Choose Accounts, and then any accounts you have would show up in this list here. This particular property is brand new and doesn't manage any accounts, so that's why I'm not seeing any here, but you should see some here that you can click on and then attach. If…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.