From the course: Adobe Express: Designing Presentations

Goal planning - Adobe Express Tutorial

From the course: Adobe Express: Designing Presentations

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Goal planning

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- What if I told you when you jump straight into designing your presentations, you may do more work in the long run. Sometimes we're eager to start our presentations, other times we're tasked to do these with little time. In either case, if we start without a clear plan of action, we can get lost in the shuffle. Think of this as using a map or a GPS to find your next destination. Without it, most of us would get lost. So before you start designing your presentations, let's talk about some of the things that you can do to stay on track, align your goals, and set a plan for what assets you will need. We'll start with clearing the air and embracing the idea that your presentation design shouldn't be the star of the show. Effective designs should support you and your business goals. People often get caught up in the overwhelm of designing a visually stunning deck that the alignment of their goals isn't there. So here's what you can do. You're going to want to start with a clear plan, and we're going to make three columns on a paper. On the first one, write your goals. I suggest focusing on no more than three and put them in separate lines. On the second column, write, "Documentation needed." It can be data, charts, statistics, or a short list. Then on the third, write, "Visuals needed." Consider if you need illustrations, photos, icons, et cetera. Let's apply this example to a user case. X brand needs to pitch to a potential partner about a collaboration. Their main goal is to show them how the partnership benefits both organizations from a community and financial standpoint. Let's break these goals down into something like this. We have three goals. The first is to increase community involvement, and what we can do is compare and contrast past event attendance numbers. We can also use bar charts or donut charts with percentages, and use photos of people at events. Now let's go to goal number two, which is cost savings per event. What we can do is highlight current expenses for each organization and show how the benefits of a shared cost breakdown would look like, and you can use bar charts for comparison. And our third goal is to highlight the impact for community. You can use testimonials. So gather testimonials for both video and written quotes. You can also use photos and video of people coming together as a community. Now with this information, we can start with a clear purpose from writing our message to gathering the right assets to streamline our design. Navigating this process will allow you to focus on the key point you want to drive and avoid going on a tangent where you lose your audience.

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