From the course: Adobe Certified Professional - InDesign Cert Prep

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Identify the purpose and audience

Identify the purpose and audience - InDesign Tutorial

From the course: Adobe Certified Professional - InDesign Cert Prep

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Identify the purpose and audience

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For every design project in the beginning it's very important to clarify a couple of things like the purpose of the design and also the target audience. Now for the purpose of an image or design first of all you need to talk to the client and find out more about their business goals and what they want to achieve with that image that you are creating for them. Here is one of our recent design contest briefs for example for a charity called Amazon Aid and they required a series of posters created for the river of gold curriculum and this is intended for college students and here are the topics the impact of gold mining rainforest ecology and so on so forth and each of these topics will have a focus objectives and key activities. So as a designer the more you know about the intent and purpose of a design the easier it is going to be for you to understand what elements you should use or how you should frame everything in a composition and if the brief is not detailed enough you should…

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