From the course: Adobe Certified Professional - Illustrator Cert Prep

Identify the purpose, audience - Illustrator Tutorial

From the course: Adobe Certified Professional - Illustrator Cert Prep

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Identify the purpose, audience

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For every design project in the beginning it's very important to clarify a couple of things like the purpose of the design and also the target audience. Now for the purpose of an image or design first of all you need to talk to the client and find out more about their business goals and what they want to achieve with that image that you are creating for them. Here is one of our recent design contest briefs for example for a charity called Amazon Aid and they required a series of posters created for the river of gold curriculum and this is intended for college students and here are the topics the impact of gold mining rainforest ecology and so on so forth and each of these topics will have a focus objectives and key activities. So as a designer the more you know about the intent and purpose of a design the easier it is going to be for you to understand what elements you should use or how you should frame everything in a composition and if the brief is not detailed enough you should always ask additional questions from the client. You can ask questions like what is the main message that you are trying to convey with this design or what action do you want the viewer to take after seeing the design and also importantly how is this image going to be used? Is it going to be printed? Is it going to be a small print that people will hold in their hand, is it going to be a larger print that is going to be on the wall of a classroom and in case of this brief we can find that information here in the size so we know exactly the print size and the color mode which is intended for print, the resolution that is 300 pixels per inch but like always if there is something not clear in a design brief you should always consult the client. Now the target audience of a design or image is just as important as the purpose of the design and again that is something that is very clear here in this brief so we are creating this for high school students aged between 15 to 17. In case of this project it's very important to know because older kids obviously will be able to understand more complex graphics and designs so things that we can see here like this infographic it would be hard to understand for younger kids, a younger audience. Maybe for younger kids something like this would work better which has a little bit more color and a bit more vibrant and more characters on it but for a more mature or adult audience we can have more statistics and information that they will be more interested in seeing.

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