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Gestalt principles

Gestalt principles - Illustrator Tutorial

From the course: Adobe Certified Professional - Illustrator Cert Prep

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Gestalt principles

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I like to think of the Gestalt principles as the grammar of visual communication. Every language around the world relies on grammar which sets the rules, creates consistency and makes sure that everyone can understand each other. It's interesting, but if you think about it, we don't actually learn in school how to understand things when we look at them. So visual perception is almost instinctive. It's something that we learn as we grow up and even as a newborn we already start to process our environment by looking at it. Of course, at the beginning of our life, we use our other senses more, like touching and tasting things, but as we grow older, we end up relying more and more on our eyes to understand our environment and to be able to interact with it. Apparently, almost 50% of our brain is dedicated purely to process the visual stimuli that we are constantly bombarded with during daytime, and even while we are asleep, our brain projects images which we understand as dreams. And I…

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