From the course: Adobe Certified Professional - Illustrator Cert Prep

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Design elements and principles

Design elements and principles - Illustrator Tutorial

From the course: Adobe Certified Professional - Illustrator Cert Prep

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Design elements and principles

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The basic elements of design are fundamental visual building blocks used to create any composition. Designers use these elements to construct and communicate ideas visually, just like a writer uses words to build sentences and sentences to build stories. Each element has its own role. Lines guide the eye, shape creates structure, color evokes emotion, texture adds depth and so on. The principles of design, on the other hand, are the rules or guidelines for how to organize and arrange those elements effectively. While the elements are what you use, the principles are how to use them. For example, you might use color, which is an element, to create contrast, which is a principle. Or arrange shapes, the element, to achieve balance, which is another principle. In short, elements are the tools and principles are the blueprint. Now luckily for this exam you don't have to have an in-depth knowledge of design elements and principles however if you're interested to find out more about these…

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