From the course: Adobe Certified Professional - Illustrator Cert Prep

Basic project management concepts

You also have to be familiar with the five key stages of project management starting with planning and analysis. Now we already covered most of the key actions that's required for this stage like identifying the target audience, finding out the demographics, the preferences and behaviors, also identifying the client's goals like what is the purpose of the design, what's the main thing that they want to achieve with this design and the most important documents for this stage would be to get the contract or agreement and also the design brief of course. If you are interested to learn more about these stages of a design project I actually cover this in much more detail in my graphic design theory series. But for the exam don't worry you don't have to have an in-depth knowledge about this topic you just have to know the individual stages and what's the order because you might need to put them in the correct order. So after planning and analysis we move on to scheduling. Here the main objective is to establish a realistic timeline based on the deliverables and the project scope and we already talked about the different ways we can do the planning like using a Gantt chart or timeline and most importantly we need to set the due dates or deadlines for all the deliverables. The third stage would be the building part when we begin creating the assets and starting the initial concepts and working our way to fully detailed prototypes or the final designs and usually the beginning of the building stage would be considered the ideation stage when we come up with concepts and there's many different techniques that you can use like mind mapping is a common one where you map out and connect all the important words that you can associate with the brief and of course sketching is something that most designers would utilize whether it's very simple or more detailed sketches and when it comes to web design or user interface design you would be using wireframe sketches and the main purpose of all of these techniques is to save time and to make sure again that you are on the right track so you can check with your client before you invest too much time into producing final artwork that you both agree on what's the best direction moving forward. Here's another nice timeline showing how an idea can start with a simple rough sketch which then is turned into a more refined sketch with more details then later to include the color palette as well and only once the composition and visual direction is clear and agreed on the designers can start working on the final output for which in this case a 3D model was necessary and from that 3D model once all the lighting and materials are applied a nice fully rendered image can be created or even a nice animation like this one. After the building stage we move on to the review and evaluation stage. Here we first usually would have an internal review to check if we managed to meet the original brief and all the requirements are met. In case a freelancer is working on their own it's worth asking someone else's opinion before we send the work that we created for the client. So if you have another visual artist or designer that you know it's always worth to ask for their opinion because they will be looking at things with a fresh eye and they might notice things that you've overlooked and when you feel confident that everything is ready and you want to show it to the client you have to make sure that your presentation is going to be top-notch so it's very important to impress the client not just with the work but also the way you present it whether that's just a pdf or a powerpoint and also in case you are presenting live whether it's online or in the same room as the client it's also important to prepare and rehearse how you are going to talk about the project and what you've created. Now once the client is happy and approves the work then we move on to the last stage the implementation and publication where the main objective would be to deliver the final product in the format and medium for which it was designed.

Contents