From the course: Actionable Insights and Business Data in Practice

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Challenge: What's the ROI?

Challenge: What's the ROI?

From the course: Actionable Insights and Business Data in Practice

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Challenge: What's the ROI?

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(quirky music) - [Narrator] So now it's time to start counting your money. And in the following scenarios, I'm going to give you pairs of options where the estimated cost and estimated return for each option are described. And this is pretty easy. It makes this a strictly financial process in these examples. Your job is to calculate the ROI for each option using the formula I showed you previously. And even more importantly, beyond that, make a specific recommendation based on your calculations. That is, here as always, your job is to give actionable insights based on your analysis. The first scenario has to do with optimizing email campaigns, and you have two general choices in this particular example, there are more than two choices, of course, in the real world, but I'm just going to show you two at a time. The first one is to do a little research on how you can optimize the subject lines of your email. And let's say…

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