The instructor enthusiastically provides insight into the mindset and preferences of millennials and gen-z'rs, and tips for appealing to this generation. I immediately got new ideas for creating content and capitalizing on trends on channels like Instagram and TikTok. Very nice!
A Marketer's Guide to Appealing to Younger Generations
With Carlos Gil and Madecraft
Liked by 422 users
Duration: 1h 4m
Skill level: General
Released: 9/16/2022
Course details
Young people are being introduced to products and services on social media platforms, so you need to expand your brand’s marketing to those digital spaces. In this course, leading social media strategist Carlos Gil helps you sort through platforms like TikTok, Instagram, Twitch, and Clubhouse to help you build a social media strategy to best promote your product.
Carlos covers each platform's key features, what type of content goes viral, how to identify trending hashtags, and how to use analytics to view your brand’s performance. He also goes over Instagram Reels and IGTV features, how to use the Twitch platform, the benefits of the Clubhouse format, the Spotlight feature in Snapchat, and how to improve your SEO with YouTube. Upon completing this course, you’ll be ready to pinpoint which platforms will help you take your brand to the next level.
This course was created by Madecraft. We are pleased to host this training in our library.
Carlos covers each platform's key features, what type of content goes viral, how to identify trending hashtags, and how to use analytics to view your brand’s performance. He also goes over Instagram Reels and IGTV features, how to use the Twitch platform, the benefits of the Clubhouse format, the Spotlight feature in Snapchat, and how to improve your SEO with YouTube. Upon completing this course, you’ll be ready to pinpoint which platforms will help you take your brand to the next level.
This course was created by Madecraft. We are pleased to host this training in our library.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructors
Learner reviews
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Bet Bakker
Bet Bakker
Marketing & Communication Specialist | WPML Multilingual WordPress | WCAG Accessibility
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Pedro Estrada Camarillo
Pedro Estrada Camarillo
Sr. Account Manager | R&D Manager | Gerente de innovación | Business Development |Technical Leadership | Bakery, Snacks, Beverages & Supplements
Contents
What’s included
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units
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