From the course: A Content Marketer's Guide to Responsible AI
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Demonstrating the value of AI to leadership
From the course: A Content Marketer's Guide to Responsible AI
Demonstrating the value of AI to leadership
I want you to think about how many people are employed by your organization. Then think about how many websites, tools, and applications each of them use in a day. Now think about how much information all these employees are inputting into those tools. Who's keeping track of all of that data? This data management problem is one of the big reasons why so many executives are wary when it comes to using AI. These models are data-hungry, and it's hard to track who's using an AI tool and how. But AI is here to stay and it can be incredibly helpful for content marketers. So, how do you convince wary leadership how valuable AI can be for your productivity and content creation? Let's get into it. Executives want to be able to see business value. Lay out your problem, why AI is the solution, and what business return they can expect to see. This might look something like, “I'm just one person, and we've discussed that we want to scale our content production in order to drive more pipeline. AI…
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