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A Beginner's Guide to Email Marketing Preview

A Beginner's Guide to Email Marketing

With India Lott and Madecraft Liked by 399 users
Duration: 44m Skill level: General Released: 5/3/2024

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Course details

Feeling overwhelmed by email marketing? Join India Lott as she simplifies the entire process, from devising a strategy to segmenting your audience. In this course, you'll learn how to effectively engage your audience, set email marketing goals, and develop strategies to create impactful campaigns. With India’s expert guidance, you’ll gain the knowledge and confidence to execute successful email marketing initiatives that resonate with your target audience.

Skills you’ll gain

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Sample certificate

Certificate of Completion

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Meet the instructors

Learner reviews

4.7 out of 5

267 ratings
  • 5 star
    Current value: 196 73%
  • 4 star
    Current value: 60 22%
  • 3 star
    Current value: 10 4%
  • 2 star
    Current value: 1 <1%
  • 1 star
    Current value: 0 0%
  • Viktor Musiienko Viktor Musiienko

    Viktor Musiienko

    Project Manager | Product Manager

    5/5 April 23, 2026
    Great course, gave a good overview of email marketing and a solid foundation
    Helpful · Report
  • Jalene Le Roux Jalene Le Roux

    Jalene Le Roux

    Performance Marketer at Valor Motor Group. Chery Klerksdorp, GWM Klerksdorp, GWM Potchefstroom, GWM Lichtenburg, GWM Mahikeng, Kia/Mahindra Mahikeng,…

    5/5 October 5, 2025
    This course is giving me a clearer perspective on email campaigns, and I’ve come up with a few ideas that I’m excited to implement and test out.
    Helpful · Report
  • Stanley Chin Stanley Chin

    Stanley Chin

    Head of Sales @ Asia Link Star Sdn Bhd | Sales & Service

    5/5 September 24, 2025
    Just completed an insightful course on email marketing—and it’s a timely reminder of how powerful well-crafted content can be. In today’s digital-first world, every business is talking about online marketing. Products, services, ideas—they’re all competing for attention. That’s why content writing isn’t just important—it’s essential. This course helped me rethink how to structure content effectively, especially when it comes to email. Despite the rise of social media, email marketing remains relevant—if you understand your audience. I still check my inbox daily, but only engage with newsletters that truly speak to my interests. With so much content flooding our feeds, we all need to be intentional—both as creators and consumers. Choose wisely. Write purposefully.
    Helpful · Report

Contents

What’s included

  • Practice while you learn 1 exercise file
  • Learn on the go Access on tablet and phone

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