From the course: 3 Simple Steps to the Perfect Sales Pitch
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Customized solutions
From the course: 3 Simple Steps to the Perfect Sales Pitch
Customized solutions
- Do you remember that critical scene in the "Matrix" where Neo has to choose between two pills, the red one or the blue one? Morpheus tells him what each one will do. Thing is, salespeople are often so focused on selling the color or the characteristic of the pill rather than the impact. By the end of this video, you'll know how to deliver customized solutions by tailoring your pitch to talk about how it will positively impact or benefit them rather than just talking about the characteristics or mechanisms of your product or service. The best framework to use here is restate the problem, talk about the impact and then show them the feature or trait that delivers this impact. A good example sounds like this. The biggest reason why people love to work with me is that I help people increase their bottom line. How I do this is by holding them accountable with customized goal-setting tools as well as consistent coaching…
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