VP of Sales and Operations

Fortidia – VP Sales and Operations, US Brands

We are an equal opportunity employer. We believe that talent, expertise, empathy and ambition drive our success, and we base hiring decisions solely on candidate experience and skills.

We are committed to creating an inclusive hiring process. If you have specific needs or require adjustments during the recruitment process, please let us know.

For our Lakewood, CO offices we are searching for a Vice President Sales and Operations, mainly focused leads revenue growth and operational performance across a multi-brand, multi-unit franchise system.

This executive balances two priorities: driving top-line sales while ensuring consistent, profitable execution at every location. The role reports to the US Country Manager and serves as a critical link between Fortidia and franchisees.

Compensation

$200,000-$220,000 gross annual salary + bonus + benefits.

Final compensation will depend on experience, skills, and internal equity criteria aligned with our compensation framework.

Main tasks and responsibilities:

Sales Leadership

• Develop and execute a system-wide sales strategy aligned with corporate growth targets
• Set revenue goals for field and sales teams
• Build, coach, and manage field operations and sales leaders—expect roughly 50% of time in the field
• Own national sales programs.
• Forecasting, and CRM discipline across the network
• Partner with Marketing on lead generation, promotions, and brand campaigns

Franchise Operations

• Ensure brand standards, SOPs, and compliance are upheld at every franchised location
• Lead Business Development Coaches who support and coach franchisees day-to-day
• Monitor unit-level KPIs—service levels, guest experience, audit scores
• Identify underperforming units and implement structured improvement plans
• Standardize playbooks and reduce operational variability across markets

Franchisee Relationships

• Serve as a senior point of contact for key franchise groups and advisory councils
• Balance relationship-building with accountability—hold firm to standards while earning trust
• Partner with Learning and Development to provide training, resources, and communication that keep franchisees aligned and engaged

Financial Performance

• Drive same-store sales growth and improve unit-level EBITDA
• Analyze brand P&L levers— pricing strategies, optimization, cost controls
• Develop budgets and forecasts for the sales and operations; track variances and course-correct

Growth & Scalability

• Support new-unit openings: with pre/post-opening readiness, long term franchise profitability through operational excellence, and revenue growth opportunities
• Build scalable infrastructure so operational quality keeps pace with expansion
• Pilot initiatives at before rolling out system-wide

Success Metrics

• Month-over-month and year-over-year revenue growth
• Improved franchisee profitability and satisfaction scores
• Higher compliance/audit ratings and reduced operational variability
• Strong, accountable field team with leadership retention
• Operational readiness that supports aggressive growth timelines

Requirements:

• Bachelor's in Business, Management, or related field (MBA preferred)
• 10+ years in multi-unit operations; 5+ years in franchise sales and operations leadership preferred
• Demonstrated revenue growth, systemwide and same store sales (SSS), margin improvement, and field-team development
• Sales proficiency, influential leadership, P&L fluency, strong analytical mindset and data-driven decision-making, CRM proficiency, strong coaching ability
• Experience within a Founder and/or Private Equity backed, high growth franchise brand highly preferred
• Multi-brand, or national network exposure, international experience preferred
• Ability to travel 50%+ domestic and international
• Excellent mastery of written and spoken English, other languages a plus;
• Collaborative spirit, with appreciation of diverse perspectives
• Bold, passionate, tenacious and curious mindset, not afraid to explore new ideas and challenge the status quo in pursuit of better solutions

What We Offer:

• A vibrant international environment in a continuously growing company, with many professional and personal development opportunities
• Extensive training and development opportunities within the group
• A multicultural organizational structure and team.
• Competitive health and welfare offerings including; Medical, Dental, Vision, Paid Time Off, volunteer time off, 401(k) with company match, EAP, Health Savings Accounts with company contribution.