This part-time freelance role is ideal for a creative and reliable social media professional passionate about handmade products and small business growth. You will play a key role in elevating the online presence of a Sydney-based brand specializing in home fragrance, candles, reed diffusers, perfumes, and gifts. The focus is on increasing brand awareness, driving engagement across Facebook, Instagram, and TikTok, and converting social media interest into website sales. You will also support product launches, promotions, and email marketing initiatives, helping to grow website traffic and sales for a small but ambitious company.
Deliverables
Manage and update Facebook, Instagram, and TikTok profiles with engaging content, including reels, posts, and stories
Assist with planning and executing Meta/Facebook ad campaigns to boost reach and conversions
Support product promotions and new product launches through targeted social media strategies
Create and schedule email newsletters to engage subscribers and promote products
Monitor analytics to track growth, engagement, and sales conversions, providing regular insights
Collaborate on ideas to increase website traffic and drive online sales
Ensure all content aligns with the brand’s aesthetic and values
Requirements
Proven experience in social media marketing, ideally for eCommerce or handmade product brands
Strong content creation skills, including short-form video (reels), graphics, and copywriting
Up-to-date knowledge of social media trends and platform best practices
Familiarity with Meta/Facebook Ads Manager and basic ad campaign setup
Experience with Shopify or similar eCommerce platforms is a plus
Understanding of the Australian business environment and consumer trends
Reliable, self-motivated, and able to work independently with minimal supervision
Excellent communication and organizational skills
Availability for approximately 3–4 hours per week on a freelance, part-time basis
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
Seniority level
Entry level
Employment type
Contract
Job function
Marketing
Industries
Marketing Services
Referrals increase your chances of interviewing at Twine by 2x