Marketing Director

Looking for a strategic marketing leader to act as the “GM” of a business unit—owning brand performance, driving revenue and margin growth, and leading cross-functional execution.

This role blends P&L ownership, brand strategy, consumer insight, and innovation, with a strong partnership across Sales, Product, Finance, and Integrated Marketing. You’ll lead annual planning, shape go-to-market strategies, and build a high-performing team to deliver measurable business results.

Why This Role Matters:

The Director, Marketing Activation is the connective tissue between customer insight, commercial strategy and in-market execution. They are marketing products, driving profitable growth, increasing customer relevance and building brand equity within a competitive landscape. Their leadership ensures the BU achieves both short-term wins and long-term success.

Who They Are:

This individual is a data-savvy brand builder and commercial strategist. They’ve led CPG or telecom-style brand P&Ls, understand the interplay between pricing, promotion, and demand and know how to influence across the organization to make things happen. They are both a storyteller and a numbers person, balancing the art and science of brand leadership. A passionate people leader and builder of cross-functional trust, they make marketing an engine of growth.

Key Responsibilities:

Brand Ownership & Business Strategy

• Own brand strategy and positioning within the business unit, ensuring alignment with enterprise brand principles and BU-specific consumer jobs-to-be-done.
• Lead development of the BU brand plan, including segmentation, targeting, pricing architecture, product mix and whitespace opportunities.
• Translate business goals into marketing strategies that drive volume, margin and share.
• Lead long-range business planning in collaboration with Finance, Product and Sales, anchoring growth in data-driven marketing levers.

Annual Planning & Commercial Execution

• Develop and execute the BU’s annual marketing calendar, including campaigns, promotions, product launches and merchandising initiatives.
• Collaborate closely with Sales, Channel Marketing and Product to align marketing efforts with in-market realities and operational capabilities.
• Set promotion and offer strategy, using historical performance, competitor intelligence and forecast modeling to inform decisions.

Consumer Insight & Brand Health

• Own consumer understanding for the BU managing segmentation, need states, path-to-purchase and post-purchase behavior.
• Monitor brand health, competitive performance and customer feedback; turn insights into action.
• Partner with Integrated Marketing on campaign brief development and performance tracking.

Innovation & Product Marketing

• Work with Product Development on the business unit's innovation roadmap ensuring new product launches are rooted in consumer insight and have clear go-to-market strategies.
• Define launch positioning, messaging and marketing investment for new offers and experiences.

Budget Ownership & Performance Tracking

• Manage the BU marketing budget including promotional offers, creative and media contributions.
• Own revenue and margin forecasts tied to marketing inputs.
• Use dashboards and MBRs to track performance against plan; optimize in real-time.

Team Leadership & Cross-Functional Influence

• Lead and mentor a team of brand marketers, channel marketers and analysts.
• Drive collaboration across Integrated Marketing, Sales, Finance, Product and Care.
• Champion test-and-learn culture and accountable marketing practices.

Qualifications:

• Bachelor’s degree required; MBA or related graduate degree strongly preferred.
• 10+ years in brand management, marketing, or commercial strategy roles with demonstrated accountability for business outcomes.
• Experience owning a brand or product P&L; telecom, tech, or CPG industry experience preferred.
• Strong analytical and strategic planning skills with proven results in revenue and margin growth.
• Comfortable operating in matrixed organizations and influencing at executive levels.
• Skilled in consumer insights, competitive analysis, and full-funnel marketing strategy.