Manager Corporate Communications

Position Summary:

The Manager Corporate Communications supports the development and execution of integrated communications strategies and public relations initiatives that promote and protect JetBlue’s brand and reputation. The role partners closely with internal teams including Brand, Product, Marketing, Social, and Network to support communications campaigns, media relations, executive visibility opportunities, and strategic storytelling initiatives.

The Manager is responsible for developing proactive communications plans, supporting reactive communications needs, and helping position JetBlue’s culture, products, customer experience, and business initiatives across earned, digital, and social media channels.

Essential Responsibilities:

• Build strategic, integrated communications plans that apply creative tactics that use a variety of communication channels, including media relations, digital and social, internal communications, and video
• Shape stories and messages that resonate with customers, media, influencers, and social followers
• Develop communications strategy that elevates JetBlue as a leading company, within the industry and beyond
• Counsel and advise JetBlue leaders on communications approaches
• Create strategy for programs and events that gain high level media interest
• Maintain and develop strong traditional and online media relationships; pitch story ideas, staff interviews, and shape stories with relevant media
• Track relevant industry news and trends to identify opportunities
• Develop and edit materials such as communications plans, fact sheets, news and online media materials, bylined articles and presentations
• Identify executive visibility and speaking opportunities for JetBlue leaders and prepare spokespeople for media interviews and speaking engagements
• Manage consumer PR agency day-to-day activity
• Manage projects to completion, including coordinating across internal functions
• Collaborate with brand marketing, social media, and customer support social media teams to develop integrated storytelling and social/digital content that captures a consumer, lifestyle, and travel audience
• Demonstrate familiarity with leading media monitoring and social listening platforms; analyze, measure and report on media coverage and social engagement
• Jump in to support reactive communications needs, including airline crisis and issues events, as needed
• Take a significant role in the development of Crewmembers to support their engagement, growth, and goal achievement
• Other duties as assigned
  
  
  

Minimum Experience and Qualifications:

• Bachelor’s Degree in Communications, Journalism, Public Relations or in a relevant field; OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4) years of previous relevant work experience
• Five (5) years of related communications experience
• Previous project management experience
• Able to demonstrate critical thinking and communication skills through a work sample task
• Strong team orientation and interpersonal skills; collaborative approach across functions and teams
• Motivated self-starter, demonstrates attention to detail within a fast-paced environment
• Experience engaging in social networks, digital media, online forums and/or blogging
• Available for occasional overnight travel (30%)
• Currently in possession of a valid passport or equivalent to travel in and out of the United States
• Comfortable working directly with Senior Leadership and cross-functional teams
• Ability to work flexible hours and be available for emergency response on short notice
• Must be available occasionally for unplanned events, including incident and crisis response
• Ability to create PowerPoint presentations and plans, and general use of Microsoft Office suite
• Excellent verbal and written communication skills
• Able to meet multiple and/or tight deadlines
• Ability to multi-task and work well under pressure
• Ability to work independently and in a team environment
• Detail oriented with excellent organizational skills
• Must pass a pre-employment drug test
• Must be legally eligible to work in the country in which the position is located
• Authorization to work in the US is required, this position is not eligible for visa sponsorship
  
  
  

Preferred Experience and Qualifications:

• Seven (7) years of communications experience
• Experience working in a public relations or communications agency
• History of supporting well-known brands
• Travel and tourism, airline, and aviation experience
  
  
  

Crewmember Expectations:

• Regular attendance and punctuality
• Potential need to work flexible hours and be available to respond on short-notice
• Able to maintain a professional appearance
• When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
• Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
• Must fulfill safety accountabilities as prescribed by JetBlue’s Safety Management System
• Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards
• Identify safety and security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR))
• Responsible for adhering to all applicable laws, regulations (FAA, OSHA, DOT, etc.) and Company policies, procedures and risk controls
• Uphold JetBlue’s safety performance metric goals and understand how they relate to their duties and responsibilities
• The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position.
  
  
  

Equipment:

• Computer and other office equipment
  
  
  

Work Environment:

• Traditional Office Environment
  
  
  

Physical Effort:

• Generally not required, or up to 10 pounds occasionally, 0 pounds frequently (Sedentary).
  
  
  

Compensation:

• The base pay range for this position is between $81,000.00 and $136,200.00 per year. Base pay is one component of JetBlue’s total compensation package, which may also include performance bonuses, restricted stock units, as well as access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.