Summary: The Director, Stores leads the North America retail fleet and Europe shop-in-shop business, with full ownership of store performance, client experience, and field execution. This is a multi-store leadership role overseeing the full store network, responsible for setting the direction for the retail function and translating company strategy into consistent, high-impact execution across all locations. The role connects HQ strategy to in-store execution across retail, digital, and marketing, ensuring stores are a primary driver of customer engagement, conversion, and brand experience.
This role reports into the VP, Global Sales & Retail.
Key Responsibilities:
Commercial Performance & Retail Leadership
Set and lead the commercial direction and performance of the retail fleet across NA stores and EU SIS
Establish KPIs and accountability across store teams (sales, conversion, ATV, UPT, client retention)
Partner with buying and planning to optimize assortment, inventory flow, and sell-through
Identify and execute opportunities to drive incremental revenue through client development, events, and localized initiatives
Store Leadership & Team Development
Lead, coach, and develop Store Managers to drive performance and accountability
Set the standard for leadership, performance expectations, and ways of working across the store network
Build a strong talent pipeline and succession plan across the fleet
Partner with HR on hiring, payroll coordination, performance management, employee engagement, and policy compliance
Ensure consistent execution of brand standards and team culture
Client Development, Experience & Selling Culture
Set expectations for service standards, selling behaviors, and overall client experience
Drive adoption and consistent execution of clienteling and retail CRM tools within stores
Establish and elevate a selling culture focused on client engagement, conversion, and retention
Drive appointment-driven selling, localized events, and in-store client engagement
Operational Excellence (in partnership with Operations)
Ensure disciplined execution of store operations, policies, and procedures
Partner with Operations leadership on staffing, inventory management, and store efficiency
Oversee new store openings, renovations, and SIS activations from a retail execution standpoint
Own store-level response to incidents and business disruptions, ensuring timely resolution and minimal impact to operations
Cross-Functional Leadership
Act as the primary liaison between stores and HQ functions (buying, VM, store planning, brand experience/marketing, operations, digital)
Represent the retail function in cross-functional decision-making and ensure store priorities are reflected in broader business strategy
Provide ongoing feedback from stores to inform product, client, and market strategies
Qualifications:
8–12+ years of multi-store retail leadership experience, preferably in luxury or contemporary fashion
Proven track record of driving commercial performance across multiple locations
Strong leadership and team development capabilities
Deep understanding of clienteling, customer engagement, and retail execution
Ability to translate data and insights into actionable strategies
Strong cross-functional collaboration and communication skills
Hands-on, detail-oriented, and commercially driven
We are an Equal Opportunity Employer M/D/F/V
In compliance with the New York City salary transparency requirements, the potential salary for this position is from $140,000 to $155,000, which represents a range commensurate with experience, knowledge, and skills required.
Seniority level
Director
Employment type
Full-time
Job function
Other
Industries
Retail Apparel and Fashion
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