Business Development Associate

Department: Sales

Location: Remote - USA

Compensation: $60,000 - $68,000 / year

Description

The Business Development Associate (“BDA”) is a quota-carrying sales role focused on selling company services (e.g., Boot Camps, PD, or related offerings) directly to individual school buildings within large, multi-building school districts.

This role supports the Strategic Account Managers (SAMs) by landing school-level service sales that generate revenue, build relationships, and create internal momentum for broader district-level expansion. BDAs operate within SAM territories and work in close partnership with SAMs to unlock district-wide opportunities across the full product and services portfolio.

The BDA role is intentionally narrow in scope and high in activity, designed to drive speed, coverage, and market penetration at the school-building level while serving as a talent pipeline for future New Business, Account Management, or Strategic Account roles.

What You’ll Do

School-Level Services Sales

• Prospect into individual school buildings within assigned large, multi-building districts.
  
  
• Engage principals, assistant principals, instructional leaders, department chairs, and teachers.
  
  
• Sell company services (e.g., Boot Camps, professional development, or similar offerings) as a standalone entry-point solution.
  
  
• Close high-velocity, school-level service deals with short sales cycles.
  
  
• Meet or exceed assigned services revenue targets.
  
  

District Expansion Support

• Coordinate closely with assigned SAMs to:
  
  • Align outreach to district priorities and timing
    
    
  • Share insights from school-level conversations
    
    
  • Identify district champions and internal advocates
    
    
• Surface signals that indicate readiness for district-level conversations (e.g., multiple school wins, strong usage, leadership interest).
  
  
• Support SAMs by opening doors, validating demand, and building internal proof points.
  
  

Territory & Market Coverage

• Systematically cover assigned districts to ensure consistent outreach across all eligible schools.
  
  
• Execute structured outreach campaigns focused on speed, relevance, and conversion.
  
  
• Assist SAMs in exploring opportunities in non-core or non-target territories when directed.
  
  

Sales Execution & Performance Management

• Maintain accurate CRM records including school contacts, opportunities, deal stages, and next steps.
  
  
• Manage a high volume of outreach and follow-up with discipline and organization.
  
  
• Participate in weekly pipeline and activity reviews.
  
  
• Consistently meet weekly activity and pipeline generation expectations.
  
  

Collaboration & Enablement

• Partner with Marketing and Sales Leadership on messaging, campaigns, and enablement.
  
  
• Participate in ongoing training and coaching to build selling skills and product knowledge.
  
  
• Actively seek feedback and coaching to improve performance and readiness for expanded sales roles.
  
  

Skills, Knowledge and Expertise

Required Qualifications

• 0–3 years of sales experience or relevant experience in education, customer-facing roles, or outreach-heavy environments.
  
  
• Strong communication skills with the ability to engage educators and school leaders professionally.
  
  
• Comfort with high-volume outreach and short-cycle selling.
  
  
• Strong organization, follow-through, and attention to detail.
  
  
• Coachable, motivated, and eager to develop a career in sales.
  
  
• Experience using CRM systems or willingness to learn quickly.
  
  

Preferred Qualifications

• Experience in education, edtech, or working with K–12 schools.
  
  
• Prior experience in inside sales, BDA/SDR roles, or services sales.
  
  
• Familiarity with school calendars, decision-making structures, and funding cycles.
  
  

Benefits

$60,000 - $68,000 salary range
Employee benefits eligibility (health, disability, AD&D, life insurance).
Matching 401k
Paid time off
Generous paid holidays
Ability to work fully remote
Company supplied device/laptop