Wayne Glowac

55% of independent agency professionals say they're prepared for industry changes coming this year. ​ Are you one of them?​ Agencies, this is your chance to find out where your independent agency peers see 2026 going and learn how you can stay ready for what's to come. ​ Our 2026 Agency Trends report shares insights from 1,300 agency professionals across all roles and agency sizes. ​ They shared their expectations for AI adoption, market shifts, and agency tech differentiators. ​ 🔸More than one-third say they'll get the most value from AI through integration with their current systems ​ 🔸30% say the strongest ROI will come from data flow between systems and carriers ​ 🔸More than half said client communication will separate the most successful agencies from the rest ​ ​Find out the trends you need to know about in 2026: https://ow.ly/bK7s50YbNbn

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Don't be obsessed with your fundraising ROI. If you are only focused on your ROI, you may make critical mistakes: - You fail to invest in new donor acquisition. - You cut back on major donor and planned giving areas. - You get scared of risk and only invest in "safe" fundraising. I can improve our organization's fundraising ROI quickly: cut back on new donor acquisition. But I'd also be setting us up for long-term failure. Should you measure your ROI and improve it? Absolutely. But it isn't the only metric that matters. We have a goal to reach for ROI. But we also have new donors, monthly donors, net revenue, attrition rate, and several other fundraising metrics to achieve. Some of those are going to collide with one another, but a healthy balance keeps the organization growing so we can serve as many people as possible. #fundraising #roi #nonprofit

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Make Your Internal Newsletters Actually Read Ragan highlights proven tactics to boost internal email and newsletter engagement, including: • Targeted, concise content with fewer links and clearer subject lines improves open rates and reader action • Decluttering content to fit busy employees’ attention spans—in under 4 minutes to read • Balanced mix of business and human interest content, like spotlight features, wellness resources, and culture updates Ready to refresh your newsletter strategy and engage employees more effectively? 🔗 Learn more: https://lnkd.in/gkf_Rq5N #InternalComms #EmployeeEngagement #NewsletterStrategy #CommsBestPractices

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Don't be obsessed with your fundraising ROI. If you are only focused on your ROI, you may make critical mistakes: - You fail to invest in new donor acquisition. - You cut back on major donor and planned giving areas. - You get scared of risk and only invest in "safe" fundraising. I can improve our organization's fundraising ROI quickly: cut back on new donor acquisition. But I'd also be setting us up for long-term failure. Should you measure your ROI and improve it? Absolutely. But it isn't the only metric that matters. We have a goal to reach for ROI. But we also have new donors, monthly donors, net revenue, attrition rate, and several other fundraising metrics to achieve. Some of those are going to collide with one another, but a healthy balance keeps the organization growing so we can serve as many people as possible. #fundraising #roi #nonprofit

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Too many marketers chase “silver bullets”, hoping one tactic will fix their results. But, “You can’t out-execute a poor strategy.” It’s time to stop tweaking and start aligning. Rethink how you're approaching growth. #MarketingStrategy #CMO #BusinessGrowth #Leadership

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Public health strategies have shaped the way we communicate. How can marketers use these lessons to engage audiences today? 🤔 Our Campaign Executive, Isabel Day, shares key tactics to power your campaigns and overcome misinformation in her latest blog. Learn more: https://lnkd.in/gw7WBsD8

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Unlocking the Influence of Culture | Starting Monday Great marketers don't just follow trends. They decode culture. Join Dr. Marcus Collins for this six-week online course designed for marketing leaders and brand strategists. Learn how to use culture as a tool to: • Spot signals and understand communities • Influence briefs, campaigns and planning • Build brands that connect in meaningful ways. Above all, access evidence-based insights and frameworks, and upskill alongside a global community of like-minded peers. Make culture your unfair advantage. The next cohort starts 1 September.

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Tune in as Susan Baier of Audience Audit joins host Drew McLellan to reveal powerful insights from Agency Core's latest research on agency leadership. Susan shares eye-opening data, discusses the key challenges agencies face, and highlights the strategies that set top-performing agencies apart—making this episode a must-listen for any agency leader looking to improve and grow. Click the link to listen to the full episode: https://lnkd.in/gWfJEBYq

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The Power of Public Relations (PR) Visibility = Credibility. Want your brand to stand out? Then you need more than just a logo—you need a PR plan. This article unpacks how digital presence and event strategy build brand trust. 📖 See pages 20–21 for a guide to PR success. https://lnkd.in/dbu6m7K6 #PublicRelations #DigitalBranding #RFATruckTalk #LogisticsLeadership CVLC Communication Catherine Larkin APR CMILT - PR, Comms and Marketing expert

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These days, public relations go beyond press releases and media outreach - they are a strategic function that can directly impact everything, including sales. But how can you determine whether your PR strategy is effective or falling short? Tracking the right PR metrics is essential to proving the value of your campaigns and securing budgets. Learn how to identify and monitor the metrics that matter for your business here: https://lnkd.in/dUBq2jjU #SherlockComms #PRAgency #KPIs #Blog

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B2B buying is no longer a solo act—and the old lead-gen playbook built on that idea? It’s broken. Modern B2B buying decisions are rarely made by one person. With 13+ decision-makers on average and nearly 90% of purchases spanning departments, the process is more cross-functional and complex than ever. Whether you’re selling to a startup or a global enterprise, decisions are made by groups—not individuals. It’s time to align with how buying really works: 🔹 Focus on buying groups, not just leads 🔹 Align marketing and sales around shared revenue goals 🔹 Drive early-stage demand—before buyers ever raise their hand Start driving early-stage impact aligned to revenue, not lead volume. Download the “How to Build Early-Stage Demand That Converts into Sales Opportunities” Blueprint to get started: https://hubs.li/Q03z-1wt0 #data #revenue #accountbasedmarketing #b2bmarketing #strategy #marketing #b2bbuyers #b2b #abm #pipeline

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We're beating some of our clients' best video ads with static images. And it's not a fluke. In our latest episode of The Hypothesis, our Director of Creative Services, Tyler Power, explains why your audience's needs (not just industry "best practices") should dictate your creative format. Want to watch the full episode? Check out the link in the comments. #CreativeAds #DigitalAds #Design #VideoAds #DigitalMarketing #SocialMediaMarketing

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Victory Mission + Ministry is transforming how they build donor relationships, without increasing costs. Direct mail has always been vital for Victory Mission, but managing it was expensive and inefficient. Without the right tools, they had to outsource nearly everything from selecting audiences to managing mailings, which strained their budget and limited their control. 𝐁𝐲 𝐮𝐬𝐢𝐧𝐠 𝐕𝐢𝐫𝐭𝐮𝐨𝐮𝐬 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐪𝐮𝐞𝐫𝐲 𝐭𝐨𝐨𝐥𝐬, Victory Mission was able to: 🔹 𝐂𝐮𝐭 𝐝𝐢𝐫𝐞𝐜𝐭 𝐦𝐚𝐢𝐥 𝐬𝐩𝐞𝐧𝐝𝐢𝐧𝐠 𝐢𝐧 𝐡𝐚𝐥𝐟 while maintaining consistent giving. 🔹 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐚𝐧𝐝 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐞 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐝𝐨𝐧𝐨𝐫𝐬 for personal outreach. 🔹 𝐂𝐫𝐞𝐚𝐭𝐞 𝐦𝐞𝐚𝐧𝐢𝐧𝐠𝐟𝐮𝐥 𝐝𝐨𝐧𝐨𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 through automated welcome series, handwritten notes, and phone calls. 🔹 𝐓𝐮𝐫𝐧 𝐝𝐨𝐧𝐨𝐫 𝐝𝐚𝐭𝐚 𝐢𝐧𝐭𝐨 𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 that inform every interaction. Today, Victory Mission’s team can focus less on managing processes and more on building real, personal connections with supporters. 📬❤️

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