Turi McKinley

New York, New York, United States
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About

I help organizations redesign how they create value — through design.

With more…

Courses by Turi

Articles by Turi

  • Is this now ✌design thinking✌
    Jan 30, 2025

    Is this now ✌design thinking✌

    Since launching the course, some of the best conversations I’ve had have been about the real-world challenges of…

    4 Comments
  • Getting that Seat: Transitioning from Design Execution to Strategic Design Leadership
    Jul 24, 2024

    Getting that Seat: Transitioning from Design Execution to Strategic Design Leadership

    Are you a design leader aiming to elevate your team from executing tasks to shaping strategies? Transitioning from…

    1 Comment
  • When Form follows Emotion
    Jan 30, 2017

    When Form follows Emotion

    We recently had the opportunity to talk with The Atlantic about how design has changed in form and impact, but where…

    1 Comment
  • Two new courses launched
    Dec 15, 2016

    Two new courses launched

    frogCamp has just launched a new course in the design thinking series from frog - Venture Design, taught by my…

    2 Comments
  • Design Thinking on Lynda.com
    May 8, 2016

    Design Thinking on Lynda.com

    I've recently launched my first online course, Leading Design Thinking, on Lynda.com.

    4 Comments
  • Research for Problem-Solving Through Making
    May 3, 2016

    Research for Problem-Solving Through Making

    I spend a bit of time recently with GLG discussing how frog works and our approach to design research as part of…

    4 Comments
  • Leaping into Design Thinking
    Mar 29, 2016

    Leaping into Design Thinking

    I was recently interviewed by Angie at Human Current about how the design thinking mindset is a part of our work at…

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Experience & Education

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Licenses & Certifications

Publications

  • Learning Design Thinking: Lead Change in your Organization

    LinkedIn Learning

    See publication

  • The Future of Creative Leadership: a panel between HR and creative leaders

    frog

    Mariela Sotomayor, Aric Cheston, Cory McCruden, Jenna F., Erika Duncan, Elizabeth Kiehner and I discussed the future of creative leadership from the perspective of both the Design and HR officers. The recording is live at the link here. Its a rich hour-long listen to the top ideas from the 2-hour conversation. The accompanying article further calls out the highlights if you only have time for a scan through.

    See publication

  • Better Future spotlight on Turi McKinley

    Better Future Podcast

    A pandemic era conversation exploring how design makes impact. This conversation is all about showing up, asking questions, listening to human needs, understanding the new era of corporate social responsibility, reaching those who are most resistant, redefining decision making, the age of addition, and more.

    Other authors
    See publication

  • Design in the Boardroom

    Better Future Podcast

    Mark Bergin of DrivenxDesign, Kirsten Mann of Oracle and I talk about internal culture and goal setting around design, and how this is driving enterprise success.

    Other authors
    See publication

  • Innovating through Empathetic Collaboration

    How to be Awesome at your Job

    A podcast conversation about using the principles of design thinking to solve problems as a group.
    Three primary topic areas:
    The importance of human empathy in problem solving
    Three keys to apply the design thinking process in your organization
    Pro-tips for getting brilliant ideas flowing when you collaborate

    See publication

  • Designing the Human-Centered Organization

    frog Design

    frog’s Org Activation offering helps organization use human-centered design thinking to reveal operational and cultural barriers to success—and ways to solve for them. Whether startup or enterprise, non-profit or corporation, government office or grassroots collective, all organizations can become more collaborative, innovative, and significant. Org Activation unifies teams with strategies, tools and processes designed to deliver exceptional customer and employee experiences and create lasting…

    frog’s Org Activation offering helps organization use human-centered design thinking to reveal operational and cultural barriers to success—and ways to solve for them. Whether startup or enterprise, non-profit or corporation, government office or grassroots collective, all organizations can become more collaborative, innovative, and significant. Org Activation unifies teams with strategies, tools and processes designed to deliver exceptional customer and employee experiences and create lasting business value.

    Other authors
    See publication

  • The Human Current #28; Leaping into Design Thinking

    HumanCurrent

    Podcast conversation on understanding the complex topic of design thinking in layman’s terms, as well as why design thinking is an essential mindset for anyone dealing with complex, challenging problems.

    See publication

  • Design Thinking: Lead Change in Your Organization

    LinkedIn Learning

    Design thinking is a user-centered way of solving problems. It involves extensive collaboration, using strategies such as mapping customer journeys, concept creation, and prototyping. This course teaches leaders how to help their teams adopt a design thinking mindset, and provides examples from author Turi McKinley's work at frog, a global design and strategy firm that transforms businesses at scale by creating systems of brand, product, and service.

    See publication

  • Building a Culture of Collaboration

    Design Mind

    At frog we’ve looked back over 40 years of design and innovation and reflected on the practices that work internally to get teams of disparate thinkers—with different goals, languages, and styles—to collaborate effectively. This article discusses some of the key factors.

    See publication

Projects

  • Welcome Home - culture building (and celebrating)

    -

    Our global team grew during the pandemic, through opening new studios and adding new teams into frog. To both welcome new people and teams into frog, and welcome back frogs who had gradually found relationships shifting during the pandemic, we created the Welcome Home events. Centered around a series of events held hybrid and in-person that brought team intentionally together, and shared our new shared history and ways of work, the Welcome Home creation process was designed to actively enable…

    Our global team grew during the pandemic, through opening new studios and adding new teams into frog. To both welcome new people and teams into frog, and welcome back frogs who had gradually found relationships shifting during the pandemic, we created the Welcome Home events. Centered around a series of events held hybrid and in-person that brought team intentionally together, and shared our new shared history and ways of work, the Welcome Home creation process was designed to actively enable integration of team cultures. With five concurrent work streams, frogs from across the globe and across the teams being integrated, worked to define what makes a "home" for frogs.

    The workstreams included: our Space Principles; our Rituals for both projects and studios; our DNA and shared history; our People and Disciplines; and the events themselves.

    Held in studios across the globe, the events were a wonderful point of connection for old and new frogs alike, and helped shape a positive view on the changes and opportunities at hand. The most lasting impact however has come from those workstreams, where old and new frogs together shaped Spatial Principles, team and studio Rituals, cadence for global calls, and a way of speaking about our history and future. The act of creating this together, rather than imposing from a distant 'above', represented the best of frog culture and mindset.

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  • GE User Experience Center of Excellence

    -

    As GE began to focus on software and user experience, they approached frog to help them understand the culture of the organization today and how a culture of user experience could be built and sustained across their business units. We dove deep into their culture, identified nascent UX experts and opportunities within the business, and developed a framework for GE of the key needs and levers they could impact to build this new capability. One of the primary initial steps was creation of a GE UX…

    As GE began to focus on software and user experience, they approached frog to help them understand the culture of the organization today and how a culture of user experience could be built and sustained across their business units. We dove deep into their culture, identified nascent UX experts and opportunities within the business, and developed a framework for GE of the key needs and levers they could impact to build this new capability. One of the primary initial steps was creation of a GE UX Playbook which would define how and why GE would focus on user experience. In partnership with a great frog team, I was the primary contributor and writer for the Playbook.

    Other creators
    See project

  • frogMob - a tool for global research

    -

    Pre-Instagram the research crew at frog figured out a way to engage rapid visual research using our global studio footprint and the growing presence of connected cameras (smartphones).

    Other creators

  • GE UX Central

    -

    "frog collaborated with GE engineers and designers to build a core foundation of languages, needs, tools, and success metrics to support its UX practice. Rather than dictate best practices, frog acted as a researcher and translator, surfacing best practices throughout the company and disseminating them across divisions. The resulting knowledge and playbook sets unified design standards companywide. To keep GE's global design teams aligned and the knowledge base fresh, UXCentral facilitates an…

    "frog collaborated with GE engineers and designers to build a core foundation of languages, needs, tools, and success metrics to support its UX practice. Rather than dictate best practices, frog acted as a researcher and translator, surfacing best practices throughout the company and disseminating them across divisions. The resulting knowledge and playbook sets unified design standards companywide. To keep GE's global design teams aligned and the knowledge base fresh, UXCentral facilitates an ongoing conversation among UX professionals across the company."​ - frog design's website

    Other creators
    See project

  • Wall Panic 3000!!!

    -

    A Kinect hack by folks in the frog NYC studio. We riffed on a Japanese gameshow to create a party game for SXSW '11 that got friends and strangers interacting in a crowded, noisy party - it got a lot of notice and went on to MIX '11 Keynote and was even considered for part of the Kinect SDK. Awesome what a bunch of creatives can do in their spare time!

    Other creators
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  • MTV College Affordability Challenge

    -

    In 2011 MTV ran the College Affordability Challenge to create a crowdsourced, student-led, digital tool to students navigate the financial aid system. From the responses they selected three great ideas. frog jumped on board to guide the three finalists from rough idea to final concept through a structured design and innovation process. I developed the structure for the week-long sprints. Each of the three candidates worked with the creative, technical and conceptual thinkers in a frog studio to…

    In 2011 MTV ran the College Affordability Challenge to create a crowdsourced, student-led, digital tool to students navigate the financial aid system. From the responses they selected three great ideas. frog jumped on board to guide the three finalists from rough idea to final concept through a structured design and innovation process. I developed the structure for the week-long sprints. Each of the three candidates worked with the creative, technical and conceptual thinkers in a frog studio to deepen and refine their concept, develop the storytelling to pitch their ideas on national TV, and to prepare for their presentations. With input from groups as wide as the College Board and the Clinton Global Initiative, the project was a great success, and MTV has gone on to launch a Facebook app, My College Dollars, from the winning concept.
    The app: https://apps.facebook.com/mycollegedollars/
    The process: http://designmind.frogdesign.com/blog/get-schooled-frog-and-mtv-team-up-for-a-winner.html

    Other creators
    See project

  • Speaking Engagements: Design process & research methods

    -

    On Friday February 25th, Jason and I presented our thoughts on the frog design process and research to design students at Parsons School of Design as part of a series of presentations for D+M for Department Seminar 2: Design in Everyday Life.

    An attendees thoughts on the talk with photos of Jason and I. http://www.notes.slcstudios.net/archives/209

    Other creators
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  • Anile: Family Narratives

    -

    Personal work exploring the narratives I've been shaped by.

    See project

  • Classic/Contemporary: Conversations on Design - AIGA/NY + frog

    -

    In 2008, frog and the AIGA New York chapter came together to invite a series of speakers to small talks, hosted in the frog studio, to explore the current time of convergence between interactive, industrial and graphic design. At a time of great change in the field, engaging speakers like Louise Fili, Roger Black and Jim Sherraden with moderators from frog's practices created a dynamic opportunity to explore how design was (and still is) evolving.
    The series ran throughout 2008 with…

    In 2008, frog and the AIGA New York chapter came together to invite a series of speakers to small talks, hosted in the frog studio, to explore the current time of convergence between interactive, industrial and graphic design. At a time of great change in the field, engaging speakers like Louise Fili, Roger Black and Jim Sherraden with moderators from frog's practices created a dynamic opportunity to explore how design was (and still is) evolving.
    The series ran throughout 2008 with sessions every second month. With a partner at the AIGA and the support of frog and AIGA teams, I concepted and led the event.

    Other creators

Honors & Awards

  • Judge, Webby Awards

    The Webby Awards, International Academy of Digital Arts and Sciences

    Honored to be a member of the International Academy of Digital Arts and Sciences and to serve as a judge for the Webby Awards, recognizing excellence in digital creativity and innovation.

  • Certificate of Recognition: Operationalizing Creativity

    United States Military Academy

    Over several semesters I had the pleasure of contributing to a West Point course taught by Maj. Harry Jones seeking to bring creative critical thinking to life for Academic Individual Advanced Development students.

  • Honorable Mention in Spaces, Places & Cities category: GuideWell Innovation CoRE

    Fast Company Innovation by Design

    GuideWell, the nonprofit holding company of Florida Blue insurance, opened the GuideWell Innovation CoRE (Collaborative Resource Ecosystem) in March 2016 in Florida’s “Medical City,” a health and life sciences focused development. The organization’s home base is designed to act as an incubator and co-working space, encouraging ideas that will shape the future of health care. The space features health and wellness programming and a nature- and health-focused design aesthetic with both the…

    GuideWell, the nonprofit holding company of Florida Blue insurance, opened the GuideWell Innovation CoRE (Collaborative Resource Ecosystem) in March 2016 in Florida’s “Medical City,” a health and life sciences focused development. The organization’s home base is designed to act as an incubator and co-working space, encouraging ideas that will shape the future of health care. The space features health and wellness programming and a nature- and health-focused design aesthetic with both the programing and aesthetics defined by a small, nimble frog team.

  • Visual Design Award: Beacon

    The City of New York

    The members of frog team that created BEACON for the Reinvent Payphones competition by the City of New York received The City of New York Visual Design Award for the overall excellence in concept and execution. While my contribution to the overall effort was small, I'm immensely proud of the team and the concept. https://www.frog.co/designmind/evolution-of-a-smart-city-hub

  • IDSA, IDEA 2012 Gold Award

    IDSA

    The members of the frog team who partnered and helped lead GE into its User Experience transformation were honored to receive the 2012 Gold IDEA award for the scope, effectiveness and design of strategy and internal capability development.

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