Mission Viejo, California, United States
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About

In January 2025, I added a new area of focus for my career - helping others. So in…

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Activity

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Experience & Education

  • University of California, Riverside

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Volunteer Experience

  • Make-A-Wish America Graphic

    Wish Granter, Speaker, And General Volunteer

    Make-A-Wish America

    - Present 5 months

    Children

    I'm excited to be joining the volunteer team for the Orange County/Inland Empire Chapter of Make-A-Wish. It's an organization that I've always targeted in the past but never took action on my interest - until now!

    Learn more: https://wish.org/ocie

  • Tim's Strategy Graphic

    Creator

    Tim's Strategy

    - 9 years 5 months

    Economic Empowerment

    Tim's Strategy was a blog I started as a passion project, a way to give back to my community.

    As a marketer, I had a distinct advantage vs. others. I learned I could help others looking for work. This included help with staying positive and telling your story with confidence.

    I wrote a few books based on the blog content including one called "HeadStrong: The Keys To A Confident And Positive Attitude During Job Search" ---> https://a.co/d/euhk58n

  • Catchafire Graphic

    Pro Bono Marketing Consultant

    Catchafire

    - Present 1 year 5 months

    Economic Empowerment

    My pro bono work at Catchafire includes ongoing contributions in support of so many great nonprofits looking for help to tell a clear/impactful story, to communicate their value to target audiences, and to build brand awareness in their community.

  • Working Wardrobes Graphic

    Member, Board Of Directors

    Working Wardrobes

    - 1 year

    Economic Empowerment

    At Working Wardrobes, we do everything in our power to help men, women, young adults and veterans overcome difficult challenges, so they can achieve the dignity of work. Our clients are workforce ready by participating in career training, job placement assistance and professional wardrobe services in an environment of dignity and respect

  • Advancing Women in Technology (AWT) Graphic

    Member, Board of Directors

    Advancing Women in Technology (AWT)

    - 1 year

    Economic Empowerment

    Advancing Women in Technology (AWT) serves all of California with fundraising forums and events throughout the year that attracts both men and women from every area of technology. Our members include those just entering the field as well as those holding mid- and senior-level technical and management positions. One hundred percent of our fundraising proceeds support the AWT Charitable Foundation. Since 2007, the AWT Charitable Foundation has awarded approximately $202,000 in scholarships to…

    Advancing Women in Technology (AWT) serves all of California with fundraising forums and events throughout the year that attracts both men and women from every area of technology. Our members include those just entering the field as well as those holding mid- and senior-level technical and management positions. One hundred percent of our fundraising proceeds support the AWT Charitable Foundation. Since 2007, the AWT Charitable Foundation has awarded approximately $202,000 in scholarships to women studying at California colleges in pursuit of a career in technology. Scholarship awards are made possible through the generous support of our members, community and industry friends. Our supporters, through their commitment to higher education, play an active role in the future of technology.

  • Working Wardrobes Graphic

    Brand Marketing and Business Strategy Consultant (Pro Bono)

    Working Wardrobes

    - 6 years

    Economic Empowerment

    Working with the CEO and Founder, supported key organization initiatives as a Brand Marketing and Business Strategy Consultant (Pro Bono). Role was to help this great organization get found and supported by more people in Orange County, CA.

    Working Wardrobes empowers men, women, young adults and veterans overcoming difficult challenges to confidently enter the workforce and achieve self-sufficiency. We provide career training, job placement assistance and wardrobe services in an…

    Working with the CEO and Founder, supported key organization initiatives as a Brand Marketing and Business Strategy Consultant (Pro Bono). Role was to help this great organization get found and supported by more people in Orange County, CA.

    Working Wardrobes empowers men, women, young adults and veterans overcoming difficult challenges to confidently enter the workforce and achieve self-sufficiency. We provide career training, job placement assistance and wardrobe services in an environment of dignity and respect.

    Each year Working Wardrobes serve over 5,000 clients from a wide spectrum of backgrounds, including Welfare-to-Work, alcohol & substance abuse, domestic violence, transitional homelessness, emancipated youth and adults transitioning from military to civilian life.

    Learn more at http://www.workingwardrobes.org/

Publications

  • Headstrong: The Keys To A Confident And Positive Attitude During Job Search

    CreateSpace (An Amazon Company)

    Earlier in my career, I felt a strong desire to create something outside of my day job. As a marketer and during the difficult job market in 2008 and 2009, I decided to start helping people - especially those who couldn't get organized, were focused on the wrong things or struggled to tell a compelling personal story. Writing this book helped me organize my thoughts into a somewhat cohesive structure. Sort of like a "What to expect when you are expecting"...but for those finding themselves "in…

    Earlier in my career, I felt a strong desire to create something outside of my day job. As a marketer and during the difficult job market in 2008 and 2009, I decided to start helping people - especially those who couldn't get organized, were focused on the wrong things or struggled to tell a compelling personal story. Writing this book helped me organize my thoughts into a somewhat cohesive structure. Sort of like a "What to expect when you are expecting"...but for those finding themselves "in transition".

    Here's the summary:

    A positive attitude says something about you. It says that you have an inner confidence that is not easily shaken. And while we may feel good about ourselves when employed, a job search can test our mind’s ability to maintain that feeling. During job search, you will experience disappointment, frustration and negative feedback. Perhaps for the first time in your career. And when a job search extends beyond your expected re-hire date, there is potential for a downward spiral. A loss of confidence. And, worse, a desperation about your situation. This book is a step-by-step guide through the job search process with a focus on helping you to build and maintain a confident and positive attitude.

    See publication

  • 30 Ideas: The Ideas of Successful Job Search

    Create Space (An Amazon Company)

    A new and highly practical book has just been released for today's job seeker. Written as "advice to a friend", the book is broken into three sections, each including 10 chapters each covering the strategy, psychology and networking habits of a successful job search. Includes two bonus chapters. Written by a 22-year veteran marketing executive, the book takes the unique perspective of a job seeker and hiring manager to share practical tips and tools for the modern job search. From the back…

    A new and highly practical book has just been released for today's job seeker. Written as "advice to a friend", the book is broken into three sections, each including 10 chapters each covering the strategy, psychology and networking habits of a successful job search. Includes two bonus chapters. Written by a 22-year veteran marketing executive, the book takes the unique perspective of a job seeker and hiring manager to share practical tips and tools for the modern job search. From the back cover: Need a few new ideas? New ideas provide a burst of energy to any activity or project. And if you are looking for your next great role, new ideas will help re-start, energize and structure your job search process. Tim Tyrell-Smith is a veteran marketing executive and hiring manager. He is also a former job seeker. This book includes his 30 ideas to help you through the job search process with a smile. 30 practical and easy-to-use tips for your job search. Ideas you can implement tomorrow. All on your own. The book was created with you in mind. And includes advice critical to success in today's modern job market. Quickly discover how to: - Build a job search strategy - Create a smart networking strategy - Measure the success of your job search - Take advantage of your time off from work - Maintain a positive mindset - Initiate powerful career networks - Kick-off a successful interview - and much more!

    See publication

Projects

  • New Logo, Branding, and Website for Augmented Reality (AR) B2B SaaS Company

    -

    Help Lightning had an old logo with brand elements that caused confusion in the market. The old logo's styled use of the word "Lightning" in a prominent way created confusion that the company was in the "lighting" industry. Working with an agency, Binary Pulse (Newport Beach, CA), we created a new modern and balanced logo along with a fully revised set of brand guidelines.

    In addition, we worked to update the website as well as all of the materials used to support the site as well as…

    Help Lightning had an old logo with brand elements that caused confusion in the market. The old logo's styled use of the word "Lightning" in a prominent way created confusion that the company was in the "lighting" industry. Working with an agency, Binary Pulse (Newport Beach, CA), we created a new modern and balanced logo along with a fully revised set of brand guidelines.

    In addition, we worked to update the website as well as all of the materials used to support the site as well as enable this sales team.

    The branding effort reduced confusion and paved the way for market clarity and increased sales engagement with prospects.

    https://helplightning.com/

  • Digital Map Products - Upmarket Relaunch As A Complete Platform

    -

    The company value prop and technology was delivered through a disparate set of features/functions/products. We saw an opportunity in marketing to tell a holistic, outcome-based story, instead.

    Through time, growth and acquisition, the company had accumulated 15 product names and we saw an opportunity to significantly reduce our footprint and complexity.

    The company had a scientific and complex communication style that contradicts the ”easy” our customers wanted. Based on this, we…

    The company value prop and technology was delivered through a disparate set of features/functions/products. We saw an opportunity in marketing to tell a holistic, outcome-based story, instead.

    Through time, growth and acquisition, the company had accumulated 15 product names and we saw an opportunity to significantly reduce our footprint and complexity.

    The company had a scientific and complex communication style that contradicts the ”easy” our customers wanted. Based on this, we decided to move toward with a more friendly, simple voice and personality.

    We had a company name (Digital Map Products) that under-represents our value to the market. We had an opportunity to modernize public perception and tell our platform story as "DMP Location Intelligence Platform".

  • "It's Your Name On The Door" - Integrated Marketing Campaign

    -

    For this project at Kareo, we teamed up with a strong technology marketing agency named Binary Pulse (Newport Beach, CA) to engage directly with doctors in small/private medical practices in the U.S. The campaign was timed with the launch of the company's new software platform, targeting who are and wish to remain independent.

    Objective:
    To create a “system” to support the launch and marketing of Kareo’s new platform (and Kareo more broadly) targeting independent physicians to build…

    For this project at Kareo, we teamed up with a strong technology marketing agency named Binary Pulse (Newport Beach, CA) to engage directly with doctors in small/private medical practices in the U.S. The campaign was timed with the launch of the company's new software platform, targeting who are and wish to remain independent.

    Objective:
    To create a “system” to support the launch and marketing of Kareo’s new platform (and Kareo more broadly) targeting independent physicians to build brand awareness, drive engagement and increase sales volume.

    Integrated campaign elements included print ads, banner ads, remarketing, email campaign, landing page, "how to" guide, customer testimonials, company brochure, trade shows, sales outreach, and a press release.

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