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If we are the sum of our experiences...
then I have crashed several cars•I have had…
then I have crashed several cars•I have had…
Articles by Tim
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Stable Diffusion is AI for the People
Stable Diffusion is AI for the People
Stability AI’s “Stable Diffusion” text-to-image platform launched a few weeks ago to a small group of beta users on…
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Do image-generating neural networks show brand preference? Should they?
Do image-generating neural networks show brand preference? Should they?
Some discussion going on last week about the role of brands in text-to-image AI algorithms, specifically Dalle2 and…
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Tim Hawkey shared thisSign me up Patricia Corsi 🇧🇷 🇮🇹🇨🇭!Tim Hawkey shared thisThe advertising and creativity industry and how it works with brands and company are facing multiple challenges - from the implementation of AI and new technologies to the agencies review on ways of working, business models and how success can be achieved. This is a mission to be taken together by both BRANDS and AGENCIES. AI is making marketing faster. But it may also make brands more similar. Creativity becomes the last true differentiator. Using data to inform views and perspectives I remain confident that CREATIVITY is within one of the most powerful forces for brands to connect and build long standing relationships with consumers. I am still to be proven that the CRAFT of creativity can be delivered by AI with the same level of competence. That is why even though i have developed the Creative Unleashed TM (the Method) over 10 years ago, it remains CURRENT and continuing to add VALUE and bring impact to brands. The creative team needs the space to develop ideas that stop people on their tracks, solve real consumer problems and continue to build long standing BRAND LOVE. Our craft needs more ambassadors on the role and CRITICALLY of creativity, and I am signing up as one of them. At times this is an industry that is very cruel to itself and great work needs to be celebrated. Let’s waste no time complaining, BUT building the future of creativity for BRANDS. Companies must rethink how they protect and cultivate creativity. Join me on sharing better outcomes and impacts, while also inspiring the next generations to join an industry and craft that is nothing short of INCREDIBLE. Renata Ferraiolo Luiz Sanches Andrés Ordóñez Devika Bulchandani Andrea Faccio Paula Costa Anselmo Ramos Morgan Flatley Thais Hagge Patricia Winge Nogarolli Mie-Leng Wong Antonio Lucio Andrea Siqueira Siqueira Carla Eboli (she / her / ela) Arancha Cordero Cordero Pancho Cassis Juliet Haygarth Miguel Simoes David Jones Bill Brock (he/him) Tabitha Dosch Gustavo Sarkis Denis Kakazu Kushiyama Edgard Gianesi Richard Denney Andy Nairn Marcelo Nogueira Tim Hawkey Keka Morelle Simon Cook Kristen Cavallo Luiz Fernando de Salvo Musa #creativity #branding #AI Kimberly-Clark
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Tim Hawkey reposted thisTim Hawkey reposted thisWe’re looking for a Creative Director who can do the rare thing. Experience in multicultural marketing, rare disease needed. Pass it on... https://lnkd.in/g5aa-XTu
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Tim Hawkey shared thisI'll repost anything about Alysa Liu ⛸️🥇Tim Hawkey shared thisAlysa Liu didn’t just win Olympic gold. She basically installed an undefeatable operating system in her brain. And creative directors should shamelessly steal it immediately. Here are the three principles worth stealing: 1. Make the process the reward. She made skating itself joyful, She made training itself fulfilling, She sees competing itself as the prize… With that mindset, she literally cannot lose. No judge can disqualify you from enjoying your own legs. Creative directors screw this up constantly. If the only reward is: “Did the client buy it?” “Did it get produced?” “Did we win a trophy made of melted car parts in Cannes?” …then you’ve handed over control of your happiness to strangers. But if the making, the thinking, the laughing, the weird, late‑night building is the reward… then every brief is a guaranteed win. Even the seemingly soul‑destroying ones. 2. Fall in love with the pursuit, not the medal. Alysa has said she finds fulfillment in chasing high performance. The practice. The discipline. The struggle. The tiny refinements no one else notices. The medal is not the end goal. The pursuit of excellence is. Advertising creatives need this like a half‑starved raccoon needs an unlocked dumpster. If you only feel fulfilled when the idea sells, and gets produced, you will be clinically miserable for 86.7% of your career. But if your fulfillment comes from: pushing your craft, deepening your skills, getting slightly better on every project… you can actually love this job for decades, instead of just scrolling LinkedIn rage‑posts between rounds of revisions. 3. She skates to give joy to other people. She’s not just skating for herself. She has a bigger “why”: Bringing joy to the crowd gives her a higher purpose that gets her outside of her own head. We all need a higher purpose, and it doesn't have to be the pro-bono brief to save extinct whales that comes around once every 3 years. It can be as simple as striving to make your creative teams better than they ever thought they could be. And Here’s the powerful part of these 3 principles: all three of these are 100% in her control. No one can stop her from loving the process. No one can stop her from pursuing excellence. No one can stop her from showing up to give joy. As creative leaders, if we build teams around those three things: Process as the reward Pursuit as fulfillment Purpose beyond “please validate my ego” …our creatives will have more meaning, more joy, more resilience. And, ironically, they’ll produce way better work. You can’t control the client. You can’t control the award juries. You can’t control what actually gets made. But you can control the culture. And culture is what wins the long game. If you’re a creative director and you want teams that love the game not just the stupid shiny trophy at the end, Follow me or something.
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Tim Hawkey shared thisAWARD ALERT! The One Show final deadline is approaching! I’ve started judging the work already coming in, and the competition is stiff. If you want your work in the mix, don’t wait — the final deadline is February 20. Enter now. #oneshow The One Club for Creativity
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Tim Hawkey reposted thisTim Hawkey reposted thisHEY, ALLIES, STOP SHARING THAT PHOTO. Donald Trump posted a r*cist video to Truth Social depicting Barack and Michelle Obama as apes. A lot of white creators are sharing the screenshot "in condemnation," but really to go viral. Stop it. Trump is still obsessed with them because Obama won the Nobel Peace Prize and he is aware that he can't lick the boots of Obama's popularity or successes as President. He also hates that Obama has true love and Trump doesn't even understand those words. Might I suggest that we all get these photos to go viral again instead? They already have way more views than Trump's video ever will. Look, we already know Trump is r*cist, so it isn't news when you share the photo. It is just triggering. 🌎💕 Shout out to my awesome Black friend for asking me to post this! Relatedly, allies, when Black people ask us to post things for awareness, we really should. That's like the bare minimum this Black History Month. This is The Isvari Report. Subscribe to my newsletter BY EMAIL, not here. Views my own.
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Tim Hawkey shared thisThis is absolutely precious.Tim Hawkey shared thisThe Liquid Death x E.L.F. BEAUTY sequel is here. Lip Embalm comes in six of your favorite LD flavors. Dropping this Wednesday. Bring death to chapped lips for good on January 14 at 9 AM PT / 12 PM ET at elfcosmetics.com/lipembalm.
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Tim Hawkey shared thisI've heard pretty impressive things about this one.Tim Hawkey shared thisHi everyone! I’m seeking a new role and would appreciate your support. If you hear of any opportunities or just want to catch up, please send me a message or comment below. I’d love to reconnect. #OpenToWork About me & what I’m looking for: 💼 I’m looking for Executive Assistant, Event Planning, Operations and Project Manager roles. 🌎 I’m open to roles in the New York Metropolitan Area. ⭐ I’ve previously worked at BBDO Worldwide.
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Tim Hawkey reposted thisTim Hawkey reposted thisOh hey, did I mention that I’m available starting 2/2/26? You’re probably wondering if you need someone like me. Well, you can play this handy little game to see if we’re a good fit. Mobile only: game.gaf.nyc And then be sure to hit that repost!! 🚀👾 Maybe a comment? 🫰
Tim Hawkey commented on a post
4d
This is totally unhinged and absurd. Great job.
Tim Hawkey replied to a comment
4d
if you crowdsource from soda island fans make sure to let me know!
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Tim Hawkey liked thisTim Hawkey liked thisWe’ve officially entered the era where execution is easier, which means originality just got harder. I’m excited to judge this year’s W3 Awards, celebrating digital work that pushes the craft forward across web, content, and experience. This year’s “Built to” theme fits because the strongest experiences are no longer just built to function. They’re built to connect, built to adapt, and built to stay with people. That takes more than utility. It takes story, emotion, taste, and the judgment to know when the work is actually saying what matters. If you’ve built something that redefines the category, make sure you submit. W3 early deadline: April 24, 2026 Final deadline: June 12, 2026 w3award.com #AIVA #W3 Academy of Interactive & Visual Arts
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Tim Hawkey liked thisTim Hawkey liked thisHey, Hola! Looking for a junior art director and a creative director copy who want to have fun while making a real impact in the health industry. Based in Spain. DM or send your book to: natxo.diaz@vml.com
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Tim Hawkey liked thisTim Hawkey liked thisWhen your instinct for excellence, passion for storytelling, and commitment to purpose is as ignited as Allison’s, people notice. It is with immense pride that we announce Allison Ceraso, our Chief Creative Officer, has been named a 2026 Woman of Distinction by MM+M - Medical Marketing and Media. This list recognizes some of the most influential women in the biz, and Allison’s place among them is more than deserved. Congrats Allison, and thank you for all the greatness you continue to bring DH. #MMMWomenOfDistinction #ConnectedForGood
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Tim Hawkey liked thisTim Hawkey liked this💫 'tis all about soul 💜 Excited to join an all-star team here at 21GRAMS/Real Chemistry -- looking forward to some goooood stuff ahead! #newgigwhodis
Experience & Education
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Area 23
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Volunteer Experience
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Pro Bono Communications Consultant
Mollie's Fund Melanoma Awareness
- Present 11 years 11 months
Health
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Pro Bono Communications Consultant
National Organization for Rare Disorders
- Present 12 years 5 months
Health
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