Tim Cakir

Your competitor with worse content is outranking you on both Google and AI search. The reason? They cracked the code on this ONE ranking factor that works across Google and every other LLM. Here's how to get the same unfair advantage in 2025… 👇 LLMs prioritize brands. They don’t just scan for keywords. They surface recognizable names. If your brand isn’t being searched or showing up in discussions… you’re out of the conversation. Google’s no different. Every time someone searches your brand, it’s treated as a trust signal. More branded queries = stronger E-E-A-T = higher rankings and more visibility in AI answers. Here’s how to trigger those brand searches fast: 1️⃣Syndicate your content across Reddit, LinkedIn, Medium This is where AI platforms are pulling the real training data from. Take every blog post, thread, or video you create and republish it in native format across: • Reddit (in relevant subreddits with value-first framing) • LinkedIn (formatted as native article posts) • Medium (use canonical tags to avoid duplicate content) This creates web-wide touchpoints where your brand name is attached to helpful info, which Gemini, ChatGPT, and Perplexity love to cite. 2️⃣Run $5+/day engagement ads in your target country • Create a simple carousel or video ad introducing your brand, nothing fancy. Focus on the problem you solve. • Run it on Meta/YouTube as an engagement campaign targeting the country you’re trying to rank in. • People will see the ad, remember the name, and eventually search it. That’s your brand query spike. 3️⃣Post on YouTube (even if you have zero subscribers) LLMs like Gemini, Perplexity, and Claude are crawling YouTube content more than ever. If your face (or voice) shows up answering industry questions, you’re getting indexed. This drives brand search in 3 ways: • YouTube is the fastest channel for building recognition • Videos get shared across forums and communities • You show up in AI summaries with citations like “Matt Diggity on YouTube says…” Start with faceless slideshows or talking head videos. Title them after the exact questions your prospects are Googling. Drop your brand name once in the first 30 seconds. 4️⃣Appear in “Best of” listicles (or create your own) Listicles are one of the fastest ways to hijack brand search volume. • Google: “Best SEO agencies 2025” or “Top affiliate marketing tools” • See which ones rank • Reach out and ask to be included (offer them a free incentive) Once you’re featured, hundreds of people will search your brand just to check if you’re legit. Can’t get into one? Create your own. • Example: “10 Best SEO Minds to Watch in 2025” • Feature yourself + others with a real following • Post it on LinkedIn, Reddit, and Twitter • Tag everyone. They’ll reshare. That traffic → Spike in your brand search volume → Lifts you in AI and Google You can do everything “right” in SEO. But if no one’s searching your brand… you’re capped.

267

30 Comments

Get more website visitors organically with these ChatGPT prompts for SEO. Rank higher in search results and convert traffic into customers! Use these 10 powerful ChatGPT prompts: 🔍 Prompt 1: Keyword Discovery Accelerator Map search intent patterns for [Topic] using user journey stages. Find 50 buyer-focused keywords with growth potential. Create content ideas matching each search stage. Show exact placement points and content structure. Present ranking difficulty and traffic value. Your website niche: [Your Niche]. 🔍 Prompt 2: Competitor SEO Decoder Analyze the ranking of the top 5 sites for [Your Keywords]. Extract their content win patterns and topic gaps. Show page structure differences and ranking triggers. Build a 90-day action plan to match and exceed their rankings. Your website: [Your URL]. Competitors: [Competitor URLs]. 🔍 Prompt 3: On-Page SEO Optimizer Build a complete optimization map for [Page Type]. Show exact placement points for key terms. Create content depth markers and user value signals. Include engagement builders and conversion elements. Your page type: [Page Type]. 🔍 Prompt 4: Content SEO Enhancer Improve [Content] for both readers and search. Map user intent stages throughout the piece. Add authority signals and expert proof points. Create natural keyword flow and topic depth. Show exact improvement points and structure changes. Your content: [Paste Content]. 🔍 Prompt 5: Technical SEO Auditor Build a complete fix list for [Website Type]. Show speed issues, mobile problems, and index blocks. Create a step-by-step repair guide with exact code fixes. Include the ranking impact of each fix. Your website type: [Website Type]. 🔍 Prompt 6: SEO Content Creator Design a complete content plan for [Topic]. Map all user questions and search stages. Create content outlines showing the exact structure and depth needed. Include rich media points and engagement triggers. Target keyword: [Paste Target Keyword]. 🔍 Prompt 7: Backlink Builder Create link link-building plan for [Website]. Find 20 real opportunity sites matching your authority level. Write personalized outreach messages that work. Show exact topics to pitch and value angles. Your website niche: [Your Niche]. 🔍 Prompt 8: Local SEO Booster Build a complete local ranking plan for [Business Type]. Create location pages that convert. Show review generation system and citation-building steps. Include local content ideas that drive foot traffic. Your business and location: [Business Type and Location]. ⭐ Find prompts 9 & 10 in comments. - - - 📌📌 Get ChatGPT SEO Guide (free): https://bit.ly/3RWYFv3 👉 Follow me Andrew Bolis for AI & SEO tips 🔄 REPOST to help others use AI

610

210 Comments

Elite agencies know this: 1 + 1 + 1 = 10 Here's the hidden math The agencies that get this build proprietary databases worth more than their client roster. Your insights become your moat. Most agencies are sitting on gold mines. And they don't even know it. After tracking $50M+ in client revenue across dozens of verticals... I discovered something that changed everything: The real value isn't in individual client wins. It's in the PATTERN RECOGNITION across your entire portfolio. Here's what I mean: ✨ The Data Aggregation Advantage When you work with 5-10 clients in similar verticals... Magic happens. ➣ Client A's failed experiment becomes Client B's breakthrough ➣ Client C's conversion optimization unlocks revenue for Clients D, E, and F ➣ One client's audience insight transforms campaigns across the entire vertical Most agencies treat each client like an island. Elite agencies treat them like data points in a larger ecosystem. ✨ The Multiplier Move Framework Here's how pattern recognition creates asymmetric wins: Healthcare Vertical Example: ➣ Client 1: Discovery - emotional testimonials outperform clinical data 3:1 ➣ Clients 2-6: Immediate implementation across all campaigns ➣ Result: 40% average conversion lift without additional testing One insight. Multiple applications. Exponential returns. ✨ The Ecosystem Intelligence System Most agencies think: "What works for THIS client?" We think: "What pattern emerges across ALL clients?" ➣ Track conversion data by vertical, not just individual accounts ➣ Identify messaging frameworks that scale across similar businesses ➣ Build playbooks from aggregated wins, not isolated successes ✨ The Portfolio Advantage Traditional agencies: 1 + 1 + 1 = 3 Strategic agencies: 1 + 1 + 1 = 10 Because every client success becomes: ➣ Proof of concept for similar businesses ➣ Data point for pattern recognition ➣ Multiplier for portfolio-wide optimization ✨ The Siloed Service Trap Most agencies are trapped in custom solutions. Every client gets bespoke strategies. Every campaign starts from scratch. Every win stays isolated. Result? Linear growth. Capped leverage. But when you aggregate insights across portfolios... You move from service provider to strategic ecosystem. The agencies winning in 2025? They stopped treating clients as separate projects. And started treating them as connected data points in a larger intelligence system. === 👉 How are you leveraging cross-client insights to create multiplier effects across your portfolio? ♻️ Kindly repost to share with your network 💌 Join our our newsletter for premium VIP insights. Link in the comments.

66

39 Comments

How AI is accelerating B2B collapse, and what to do about it. 1. The reality of the broken GTM model - CMO tenures are shorter than ever - Sales ignores "qualified" leads - Pipeline is not predictable - Marketers lose touch with customers 2. Core root-reasons -“We taught [CFOs] to think you put a quarter in, you get an MQL out… but anybody who’s actually been on the buying side knows marketing does not work that way.” - Jon Miller - Short-term revenue pressure drive teams to invest in metrics that are easy to measure (but don't really drive revenue) - Siloed GTM teams with misaligned KPIs - Black box in the middle. There is activity at the top (awareness) and bottom (sales process), but nothing structured in the middle to move accounts through engagement to opportunity. - The law of s**@ty clickthroughs (Andrew Chen) is accelerated by the AI. The more content, ads and messages get generated, the less attention is paid by the buyers WHAT TO DO ABOUT IT: 3. Nail the foundations before tactics - Focus on positioning and brand - Build a reputation for long-term trust - Shift from leads and broad targeting to best-fit accounts & buying groups - Align content and messages with their use-cases and challenges 4. Fix misaligned KPIs - Brand awareness w/ target accounts - Target account & buying center engagement - Team-based pipeline, not source attribution - Post-sale outcomes like retention 5. Plan & run programs together with sales and CS - Complete joint programs, from brand awareness, through demand generation and account-based marketing, to pipeline acceleration, CS and expansion - Connect the dots. All these activities need to target the same account cluster, and connect with each other 6. Focus on what AI can’t do - Experiences. “AI cannot summarize your toes in the sand”  - Relationships. Investing in helping, educating and relationship building without an immediate return - Original Content & Research. Proprietary insights that AI can’t generate  - Thought leadership and authority. In the age of AI, the source becomes more important than the content itself 7. Use AI for things it can do better Instead of using it to generate mediocre content, train it with high-resolution inputs (customer research, calls, case studies, SME interviews...), then use it to:  - Extract key insights you need to define ICP, signals, key use-cases and related challenges - Research target accounts and buyers  - Process, clean and integrate data - Preparing calls - Creating 1:1 personalized content and business cases Etc. --  I know this sounds a lot. But you can (and need to) start small. Even a small scoped program with limited budget and resources, that's set up and run well, can make a huge difference. P.S. This has been inspired by a talk Jon Miller gave at our summit. One of the rare long-term thinkers on the forefront of AI. 

132

30 Comments

The biggest value of ABM over time isn’t new logo acquisition, it’s expansion (NRR). Here are the top 5 ways to use your Account Based GTM to cross-sell, upsell and retain your existing customer base: Most businesses start their Account-Based GTM by focusing on new logos. That makes sense, of course. That’s where early revenue growth comes from. Knowing what new accounts to target, with what message, and understanding account signals is vital to early growth, etc. However, eventually, if you keep growing, there will be more revenue in your customer base than in new logo sales and customer expansion becomes as important (and eventually more important) than new logo acquisition. It seems intuitive, but organizational awareness and willingness to apply the same rigor from new logos to the customer base takes time. I’ve seen many companies with strong new logo motions fail to align Sales and Marketing across their customer base. If you find yourself in that situation… Here are 5 ways to increase NRR by applying account-based GTM to the customer base: 1. Align Sales and Marketing on white space in your ICP Just as in new logo acquisition, account-based expansion starts with a map of what accounts to target across Sales and Marketing. This map should be based on a white space analysis of your customer base, the accounts that have the most potential upside in your ICP. These accounts should be used as the basis of territory and demand planning in the same way net new accounts are. 2. Score by propensity to buy by product Too often I see accounts have one overall propensity to buy score, while product level propensity scoring is critical to using an account-based approach to scale net retention. 3. Focus on buying group engagement Buying groups within accounts should be thought of as the fundamental units of revenue of expansion. Marketing and Sales should have a joint focus on engaging the key personas for every product opportunity. 4. Orchestrate expansion journeys Orchestration, the automation of Sales and Marketing actions based on journey stage, is another powerful tool that is too often limited to new logo acquisition. It’s incredibly effective to map expansion journeys, the actions an account needs to take to expand from product x to product y, and automate those actions as the account progresses. This is a huge unlock for net retention. 5. Use competitive intent to trigger retention plays You can’t expand an account if it churns. Running specific account level Sales and Marketing plays when a customer shows competitive intent is an effective way to get ahead of customers evaluating other solutions. Remember: An Account-Based GTM is not a tactic. If you sell a complex solution, it’s critical you align Sales and Marketing across accounts that have the greatest lifetime value potential. As you grow this means more alignment across your customer base. Not just new logos.

198

26 Comments

There's a rise in interactive demos in B2B. Here are 6 ways I'd use them on landing pages: 1) The most common (but change placement) Most companies do a single interactive demo module and dump them somewhere mid-to-bottom of the page. I'd move them higher or anchor them from the CTA. After price, people want to see the product. 2) Contextual feature highlights: In the solutions block, instead of tiny screenshots you can barely see or long videos that no one will watch, I'd embed smaller, focused demos to explain that feature set. If the section talks about analytics, then show the analytics and reporting function within your product. This will also give us consumption data on what features are the most important and how users interact with them. 3) Demo as proof Pair a testimonial or statistic with a short demo that shows the user exactly how that result was achieved. Turn those claims into evidence. 4) Sequential CTA Instead of the primary CTA being "Book a Meeting", we'd do a low-commitment option to "Try It Here". Once they complete the walk-through, then ask them if they'd like to see/discuss more on a call. 5) Vertical or persona switcher If you serve multiple personas or verticals, you can create a few to walk through the key capabilities for that specific vertical/persona. 6) Competitor comparison Using the screenshot interactive demo type, you can compare two feature sets between a competitor and you. Risky but far more trustworthy than a comparison matrix that we love to bluff about in B2B. 🙃 You can use this until that C&D hits. --- Let them explore the product in bite-sized, contextual ways that match the questions they’re actually trying to answer. They're far more likely to consume it. --- I have clients using Storylane right now, and these are some ideas we're throwing their way. If you've seen other cool ways to use interactive demos on LPs, shoot them my way. 

101

43 Comments

Top-of-mind-brand awareness is brutally hard.... so how long should you run B2B brand campaigns before seeing any improvement? Not 30 days. Not 60 days. Not even 90 days. Most B2B marketers abandon brand initiatives way too early - killing ROI before it even has a chance. Binet & Field’s "Play the Long Game" analysis found brand lift rarely appears before month 6. And not six months after a short campaign. Six months after always-on brand marketing! After six months of steady activity the median B2B campaign shows a 6-8% rise in aided awareness and a 2-4% rise in consideration. Anything shorter is basically noise. Most CMOs expect quick results because their board does. Out of ignorance. Reality check: • Aided awareness: Needs 2-3 quarters of consistent spending • Unaided awareness: 4-8 quarters to see significant shift • Preference/consideration: Only tick up after aided awareness crosses ~50%, typically month 9-15 What works best to drive brand awareness? Eight things the research confirms: 1. Always-on broad reach (not campaign bursts) 2. Distinctive assets shown quickly (LinkedIn's neurometric research shows professionals subconsciously decide whether to remember your brand almost instantly) 3. Emotion-led creative (delivers 10-20× sales impact vs. rational-only) 4. Consistent creative over years, not quarters (memory builds like compound interest) 5. Campaigns that cover category entry points - the more scenarios people see your brand in, the faster they remember you. 6. Category-level thought-leadership and events 7. Employee-advocacy amplification (extra reach at marginal cost) 8. ~50/50 brand/performance split If your boss asks why leads aren't pouring in after 60 days of brand work, share this post. The ones who win are those who play the long game.

498

80 Comments

Most SaaS founders have no idea they’re invisible inside ChatGPT. They rank on Google. They run paid ads. They build content engines. But when their ICP asks: “Best tool for ______” in ChatGPT, Perplexity, or Copilot They’re not even mentioned. Here’s why that happens (and how to fix it): LLMs don’t look at your homepage and say, “Oh cool, they seem legit.” They triangulate trust across 3 layers: ✅ Do other trusted sources talk about you? ✅ Does your own content answer questions clearly? ✅ Is your site structured in a way LLMs can parse? Most SaaS sites fail all 3. They write long blogs, skip product positioning, and have zero entity clarity. Here’s what I do to fix that: 1. Rebuild pages to answer actual AI queries → Not “CRM features” → But “Which CRM is best for solo founders?” 2. Inject context LLMs can cite → Who it’s for → Why it’s best → Comparisons → Use cases 3. Add structure for machine trust → Author bios → Internal links → Semantic HTML → External credibility signals 4. Get the brand mentioned on trusted sources → Guest posts, citations, curated lists This is not SEO vs LLMs. This is SEO, evolving. The real shift? You don’t need to rank #1 on Google anymore. You just need to become the default answer in AI. Drop a “🔁” and I’ll send you my LLM SEO audit checklist.

176

12 Comments

The easiest thing to improve your pipeline in the 2nd half of 2025 is not a new AI tool or agent. It's by sitting together with sales and auditing your GTM: Here are 20 questions we use to define the short-term and long-term wins: 1/ What programs and channels generated pipeline and revenue in the 1st half of 2025?   2/ How are revenue metrics looking across different markets, segments and clusters: - win rates - ACV - sales cycle length - churn rate - sales opportunities 3/ What markets and segments should we prioritize and focus on more? 4/ What is our sales pipeline velocity, and how is it aligned with the revenue targets? 5/ What is the breakdown of our revenue between new logos, existing pipeline, renewals, and expansion? 6/ How should we re-allocate revenue targets between these motions to hit revenue targets in the 2nd half of 2025? 7/ What clients have expansion potential?   - How much revenue can we expect?  - Which accounts should we prioritize? - What programs can we run to upsell/cross-sell? 8/ What were the channels and programs that drove the top 5 deals by revenue and the top 5 fastest deals? 9/ What are the firmographics, technographics, and use cases of these accounts? Can we update our ICP based on these insights? 10/ Who was involved in the purchasing decision of these top 10 deals? - Their roles?  - Jobs to be done?  - What triggered their buying process? - What influenced their decision? 11/ How can we use these insights and refine our marketing programs and marketing message? 12/ What were the channels and programs that drove non-ICP / low-quality opportunities? How can we refine them and improve lead quality? 13/ What were the lost reasons for recent 10 opportunities? What are the patterns and the root reasons? 14/ How can we fix the identified root bottlenecks? 15/ How well has our content performed across different channels? - What articles had the highest on-page time?  - What articles attracted the target accounts?  - What social posts drove conversations with the target accounts? 16/ Are we aligned with the sales team on the targets, priority programs, ICP, and metrics? 17/ Are our core marketing processes operationalized, or are they more like "random acts of marketing"? Do we have a marketing calendar? 18/ How can we improve our collaboration with sales? 19/ What are the friction points we have in our marketing and sales, and how can we remove them? 20/ How can we improve our warm-up and activation programs? What experiments can we try? ---- July is usually seen as a slow season for B2B companies. But it's a perfect time to take a break, review your GTM, and align with sales on how to hit the revenue targets in the 2nd half of the year.

107

25 Comments

I’ve studied the top GTM funnels from $1M to $50M firms. Here are some of the top tools I’d recommend: ➡️ Prospecting Inbound → RB2B - Capture and convert website visitors seamlessly → Trigify.io - Leverage likes and comments as social signals Locating leads → Apollo - Unmatched for decision-maker databases → BuiltWith - Peek into tech stacks to find your ideal companies → Crunchbase - Discover fast-growing companies with ease → Ocean.io - Use AI to create lookalike audiences for sales → TheirStack - Monitor technology stacks and job postings → PhantomBuster - you can do multiple things using this on LinkedIn ➡️ Qualifying Data Insights → Clearbit - Comprehensive revenue data at your fingertips → Clay - Dive deeper into company websites for insights → Semrush - Qualify leads by their website traffic → PitchBook - Access financial and investment insights Data Enrichment → Prospeo.io - Supercharge your contacts with AI → Clay - A powerhouse for scaled prospecting and qualifying ➡️ Outreach Crafting the Message → Twain - AI-driven copy that cuts through noise → Anthropic - Elevate your messaging beyond expectations Email Solutions → LeadMagic → BetterContact Effective Outreach → Smartlead → Instantly.ai _________________ 📌 Want to learn how to build an always-on lead generation system? Watch our free training: https://lnkd.in/d3davd-b It'll show you how to set up AI automations that generate qualified prospects 24/7 while you focus on closing deals.

71

42 Comments

Most B2B founders think content is working when they see likes and comments. Wrong metric. Content Market Fit = when your posts consistently generate qualified sales conversations. Here's the 4-phase framework we use with 30+ B2B companies: 𝐏𝐡𝐚𝐬𝐞 𝟏: 𝐅𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧 (𝐖𝐞𝐞𝐤𝐬 𝟏) Your ICP can explain what you do in one sentence after reading 3 posts. 𝐏𝐡𝐚𝐬𝐞 𝟐: 𝐓𝐫𝐮𝐬𝐭 𝐒𝐢𝐠𝐧𝐚𝐥 (𝐖𝐞𝐞𝐤𝐬 𝟐-𝟑) Prospects start recognizing your name. Sales calls open with "I've been following your posts." 𝐏𝐡𝐚𝐬𝐞 𝟑: 𝐈𝐧𝐛𝐨𝐮𝐧𝐝 𝐓𝐫𝐢𝐜𝐤𝐥𝐞 (𝐖𝐞𝐞𝐤𝐬 𝟒-𝟔) 5+ qualified demos per month from content alone. They're not ready to buy yet, but they're in your funnel. 𝐏𝐡𝐚𝐬𝐞 𝟒: 𝐏𝐢𝐩𝐞𝐥𝐢𝐧𝐞 𝐄𝐧𝐠𝐢𝐧𝐞 (𝐖𝐞𝐞𝐤 𝟔+) 20+ qualified conversations per month. Prospects already believe you can solve their problem before the first call. Most founders quit at Phase 2 because they don't see immediate deals. But Phase 4 is where one client closes $120K in 10 days because the trust was already built. The metric isn't engagement. It's "how many sales calls mentioned your content this month?"

70

41 Comments

𝗧𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘂𝗻𝗱𝗲𝗿𝗿𝗮𝘁𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗳𝗼𝗿 $𝟬-$𝟱𝗠 𝗦𝗮𝗮𝗦 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 🔥 👉 CRO (Conversion rate optimization) Your website is your biggest marketing asset, but most SaaS brands between $0-$5M don't use it to it's full potential. Here should be your goal for this month: 👉 Setup a free Mida account 👉 Setup a homepage A/B test 👉 Start tracking your conversion rate We just had a client boost their conversion rate through a simple A/B test with a free Mida account. It's SO underrated.

41

21 Comments

Businesses spent $91,452,234,643 on SEO in 2024. Yet, most have no idea if it's working for them... Top 15 KPIs to find out if your SEO is paying off: • Sales • SEO traffic • Email sign-ups • Conversion rate • Organic visibility • Keyword rankings • Search impressions • Cost per acquisition • Return on investment • Customer lifetime value • Organic click-through rate • Number of keywords ranking • Commercial vs. content traffic • Number of pages driving traffic • Branded vs. non-branded traffic What else do you like to track?

32

14 Comments

This SEO hack might get you a knowledge panel instantly. David de Vries did something wild - and it worked. He registered an exact match domain: Bedsforseniors•com Then signed up for Google Merchant Center + Google Ads... under the business name “Beds for Seniors.” That’s it. Google rewarded him with a branded Knowledge Panel for a 100% new domain. Here’s why this is clever: 👇 1️⃣ Exact match name = high keyword relevance 2️⃣ Registering in Google’s own products (Merchant + Ads) adds trust 3️⃣ Google sees it as a real business → triggers brand panel Bonus: He ranked for a super commercial query almost overnight. No backlinks. No brand building. No long game. One note: scam advisor flagged the site, so keep your whois info clean. But the play is legit - especially if you're in local, lead gen, or affiliate. P.S. Ever seen a faster way to trigger a Knowledge Panel? Would love to hear your experiments. 👇 #seonotebook

429

62 Comments

Every B2B SaaS homepage I write starts with the SAME messaging anchor (without it even your ICP skim, scroll, and bounce!) because nothing else pulls them out of their status quo or pushes them toward a new solution like this ↓ The anchor does two specific things: PULL — names the friction already slowing their day. PUSH — offers a first move that feels lighter than their current workaround. Put those two lines beside each other and attention flips from “Interesting idea.” to “I can do this right now!?” Here is why the PULL / PUSH sequence works (consistently!) The shift happens when your solution looks like less friction than staying stuck. ✅ PULL surfaces that pain in words they already use, so their current logic cracks. They move when the first step looks smaller than the pain they just faced. ✅ PUSH presents one clear, low-effort action, so moving forward feels safer than inertia. Run those two beats back-to-back and the brain stops weighing if and starts asking how soon. Here’s how this anchor works in action EXAMPLE: Socialeads.io 1. Friction line from calls “We post on LinkedIn every week but still can’t tell which posts bring in demo requests.” 2. Main the PULL question (nine words max) “Posting on LinkedIn but still guessing what drives demos?” 3. Proof in one frame Screenshot: each post shows a “Leads Influenced” count (gap confirmed at a glance) 4. First move with time promise “Connect LinkedIn and your CRM, and see revenue-moving posts in ten minutes.” 5. CTA: “Find my top 10 lead-generating posts.” 6. Three checkpoints right below (how it works!) Connect data (≈ 2 min) → Auto-match posts to booked demos (≈ 8 min) → Repeat topics that filled last quarter’s pipeline. RESULT: Visitors land, recognise the pain, see proof, accept an easy next step, and sales calls start halfway through the story instead of at page one. 👇 Build your own messaging anchor in 6 quick steps 1. Mine one raw friction line from calls (no product words.) 2. Turn it into a headline question (≤ 9 words). 4. Show proof in a single glance (screenshot, stat, or gif) 5. Write a bite-sized first move with a time promise. 6. Place friction and first move side-by-side at the top. That back-to-back moment is the ANCHOR. The rest of your copy can dig deeper because the reader has already hooked on the idea to move. If your homepage still opens with a clever slogan and a feature wall, replace them with this pull-push anchor and watch how quickly the right people decide they’re ready to act. 👋 Need help nailing the friction line and linking it to a first move? DM me, I’ll help you build the anchor and show your product is the obvious alternative!

30

23 Comments