Articles by Sumit
Activity
47K followers
Experience & Education
Licenses & Certifications
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Certified Solutions Architect - Associate
Amazon Web Services (AWS)
IssuedCredential ID AWS00386280 -
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Volunteer Experience
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Digital Media Voluteer
Nanhikali
- Present 10 years 10 months
Children
Publications
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1-Click Marketing Blueprint Formulation using Web Mining
International Journal of Engineering Research and Technology
This paper proposes an idea in which a marketing application will help us to create the whole marketing blueprint using just a click. With the evolution of the world, the success of the product now not only depends on the quality of the product but also depends on how well the company is able to market their products and bring it to the masses. The day has arrived wherein the public will know about the product when it is marketed in a way that it reaches the masses and is accessible to the…
This paper proposes an idea in which a marketing application will help us to create the whole marketing blueprint using just a click. With the evolution of the world, the success of the product now not only depends on the quality of the product but also depends on how well the company is able to market their products and bring it to the masses. The day has arrived wherein the public will know about the product when it is marketed in a way that it reaches the masses and is accessible to the targeted customer. But the issue with marketing is that we need to market research before formulating a plan and implementing it. In this system, we will create a marketing blueprint with just couple of clicks and present a proper strategy as the output which will be categorized based on the industry, budget and type of marketing(online and offline).
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Courses
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Applied Data Science
IST 687
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Business Analytics
SCM 600
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Database Management System
IST 659
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Enterprise Risk Management
IST 625
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IT Auditing
IST 600
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Information System Analysis
IST 654
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Introduction to Information Management
IST 621
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Leadership and Cultural Exchange
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Projects
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Data Warehousing: NOPCommerce Enterprise Data Warehouse
♦ Conducted ETL with SQL SSIS & MOLAP Cube Development using SQL SSAS from relational star schema and created data pipelines from source to the Enterprise Data Warehouse
♦ Designed dimensional model for nop-commerce database using High level dimensional modeling and detailed level dimensional modeling techniques.
♦ Performed the analysis of sales figure for an internally created e-commerce portal & proposed methods of increasing sales
♦ Visualized the data using PowerBI and Tableau…♦ Conducted ETL with SQL SSIS & MOLAP Cube Development using SQL SSAS from relational star schema and created data pipelines from source to the Enterprise Data Warehouse
♦ Designed dimensional model for nop-commerce database using High level dimensional modeling and detailed level dimensional modeling techniques.
♦ Performed the analysis of sales figure for an internally created e-commerce portal & proposed methods of increasing sales
♦ Visualized the data using PowerBI and Tableau and presented the findings to increase and sales and e-commerce site traffic
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Enterprise Risk Management - NEXIS Lab
- Present
♦ Assessed the risk culture and risk infrastructure of an organization by carrying out in detailed analyses using Surveys, interviews & SWOT analysis
♦ Conceptualizing an enterprise risk process model by identifying different risks for the lab, Measuring those risks based on probability of occurrence and impact
♦ Prioritizing and categorizing different risks based on the impact and delineating possible mitigation techniques for the sameOther creators -
Data Analysis: U.S. Department of Agriculture
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♦ Conducted exploratory data analysis of U.S. Department of Agriculture dataset containing health and restaurant statistics in U.S.
♦ Performed data cleaning in R by removing inconsistencies in data such as missing values and incorrect entries
♦ Created visualizations (using ggplot2, chloropleth package)Other creators -
Business Analytics: Recruitment Strategy and Loan Application Approval
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♦ Data Analysis using Tableau & Google Analytics. Used analytical techniques such as PowerPivot and MS Excel to visualize data patterns to strategizing cities for the recruitment tour. Applied Cost OPTIMIZATION techniques to reduce the campaigning costs by 10% by strategizing utilization of resources.
♦ Performed Statistical analysis on loan distribution data using Linear, Logit & Probit Regression models in R-Solver and R-Commander.
♦ Used sensitivity analysis in excel on the factors…♦ Data Analysis using Tableau & Google Analytics. Used analytical techniques such as PowerPivot and MS Excel to visualize data patterns to strategizing cities for the recruitment tour. Applied Cost OPTIMIZATION techniques to reduce the campaigning costs by 10% by strategizing utilization of resources.
♦ Performed Statistical analysis on loan distribution data using Linear, Logit & Probit Regression models in R-Solver and R-Commander.
♦ Used sensitivity analysis in excel on the factors identified to generate patterns which would increase the probability of success of a loan application
♦ Performed Sensitivity Analysis, Predictive Modelling and Price Optimization using Excel (Pivot Tables, Power Pivot, Data Mining, Power View and Regression)
Other creators
Honors & Awards
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Best Photographer of the year
Thakur College of Engineering and Technology
Languages
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English
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Hindi
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Marathi
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Organizations
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Nanhi Kali: Girl Child Education
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- Present -
Institute of Electrical and Electronics Engineers
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