Sue Gresham

If you are a new or growing service coach on LinkedIn, just doing good work for your clients isn't enough. Here are the 3 things you must master in order to make it work long-term. Get these right and you can succeed. Don't and you will struggle. -- Which one is the hardest for you?

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The Road to Successful Book Publishing In this episode of What’s the Point?, Bill Ellis sits down with Rick Lite, the founder of Stress Free Book Marketing, to discuss the ins and outs of self-publishing, book promotion, and long-term success as an independent author. With decades of experience helping authors launch and market their books, Rick shares invaluable insights into what it really takes to get a book into the world—and keep it thriving. Rick’s journey into the publishing industry began unexpectedly when he stepped in to help his wife, Lori, launch her children’s book series. What started as a short-term project turned into a lifelong passion for book marketing and self-publishing, leading to the creation of Stress Free Book Marketing. Now, Rick works with independent authors to help them navigate the complexities of self-publishing, from cover design to distribution and marketing strategies. LISTEN here: https://bit.ly/30x66oA WATCH here: https://lnkd.in/dQuupZKZ #author #bookmarketing #bestseller #bookpublishing #stressfreebookmarketing #whatsthepoint

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2026 ins & outs: Freelance writer edition ✨ INS ↴ → Selling outcomes and expertise, not hours or words. → Long-term client relationships over one-off projects. → Case studies that tell a clear before-and-after story. → Clear boundaries around timelines, scope and access. → Investing in skills that stretch you creatively and commercially. → A seamless, confidence-boosting client welcome experience. → Thoughtful visibility that positions you as the go-to voice. → Deeper connections and an abundance mindset with freelance friends  → Revenue targets that support your ideal lifestyle. → Saying yes to work that feels ethical, aligned and energising. OUTS ↴ → “We’ll figure it out as we go” briefs. → A portfolio built to impress Linkedin followers instead of clients. → Over-explaining your rates to justify them. → Endless edits disguised as “small tweaks”. → Detaching from your own values for a payday. → Doom-scrolling other writers’ success. → Apologising for being professional. → Discounting your strategic thinking (or doing it for free). → Staying invisible because pitching feels uncomfortable. → Clients who see writing as interchangeable. What would you add?

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“We like your work but we’ve decided to go with another agency.” Does this sound familiar? If you’re tired of prospects comparing you with other agencies, you need to hear this week’s episode of the Creative Courage podcast. The most successful creative business owners I’ve worked with have gotten to where they are by differentiating themselves in a way that makes them incomparable. But with 1000s of agencies out there offering similar services, how do we differentiate? I’m going to go over the 4 P’s of positioning - the key elements you need to understand as a creative service provider to differentiate yourself from the competition. Listen to the full podcast episode by clicking the link in the first comments or by searching "Creative Courage Podcast with Matt Essam" in your favourite podcast app.

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Many entrepreneurs use speaking to attract leads and clients, but too often, their talks are packed with information and tips and *still* don’t convert. Why? Because *information* isn’t what builds trust or creates transformation. In this episode of the Speaking Your Brand podcast, I talked with Danielle Hayden, CEO of Kickstart Accounting, about how we worked together to redesign her signature talk. She’s an experienced speaker and podcaster, but she knew something was missing. What we discovered during her VIP Day was a shift from teaching to thought leadership. Here’s what made the difference: • Clarifying the ideal audience and what they really needed to hear • Uncovering her unique insight: “the spending gap” many women entrepreneurs experience • Reframing her content around a clear, client-focused framework • Adding personal stories to create connection and credibility • Making space for reflection, not just education The result? A talk that led to a record number of new clients the first time she delivered it. You can listen to or watch the full conversation here: https://lnkd.in/e_JUU4US And if you’re wondering whether your current talk is doing the work it should, we’d love to help you create one that does. Learn more at https://lnkd.in/ePsKkHv

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Isolation is killing your freelance business faster than bad clients. Every successful independent I know has built a strong peer network who shares leads, reviews contracts, and provides reality checks. Solo doesn't mean alone. The myth of the lone-wolf freelancer needs to die. Your community IS your competitive advantage.

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Some rules of marketing never change. Like this one: The rule = CARE DEEPLY ABOUT YOUR CUSTOMERS. In fact, don’t just care deeply about them. Care *the most* about them, more than others. One way to do that is to help your clients win faster. @aj_vaden and I are constantly asking one question: How can we help our @brandbuildersgroup clients reach their goals quicker than before? We think of AI as a coaching amplifier. It can shorten our clients' learning curves and speed up their execution timeline. ↓ ⭐️ Key point ⭐ ↓ The people who will win big in the years to come aren't the ones using AI to get more followers. They're the ones using it to help their followers succeed faster.

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Want to bring on new clients? Most people look in the same places and get the same results. Saturday, I’m sharing 5 underrated ways to find new clients, including: 👉 Niche communities you’re overlooking (and are total gold mines) 👉 Valuable partnerships that can help you connect with your audience 👉 In-person networking opportunities that can open the door to new collaborations Plus, I’ll share a bonus strategy that so many people miss (and can be a complete game-changer). Be sure to subscribe to my newsletter to get these strategies delivered right to your inbox: https://lnkd.in/eAq6Xe8X #accountingandaccountants #marketing #smallbusiness #success #entrepreneurship 

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Copywriters grab your tomatoes. You're gonna want to pelt me in a minute. Cuz here’s the hard truth about building a business that no one wants to say out loud: If you’re not marketing, you’re not selling. If you’re not selling, you don’t have a business. You have a hobby, maybe even with a website. And for a lot of brilliant women, the biggest roadblock in their business isn’t strategy, it’s silence. Not because you’re not smart enough. Not because you don’t care. Not because you're not amazing at what you do. But because you’re listening to your bratty brain telling you: “I don’t know what to say.” “It’s all been said before.” “I’m not a good writer.” “I need more clarity.” So instead of posting what you're thinking and how you're helping your clients… you freeze. You think about content all day. Edit a sentence 17 times. Scroll Facebook and Insta for “inspiration” (and end up feeling worse). You tinker with a Canva graphic. Change the font and colors a hundred times. Save a meme. And close your laptop for the day. And still, no content. No message. No money. And here’s what happens next: You start to believe you’re not cut out for this. That you need to “find your voice” before you can share anything. 👉 That maybe someone else should write your content. 😱❌️❌️❌️ POV: You’re not going to find your voice in the cupboard. Or in a Google doc from a VA. Or in someone else’s carousel. Just like you can't learn to swim by sitting in a lounge chair drinking a daiquiri... you've got to jump into the pool and start splashing around... You find your voice by using it. By writing even when it’s messy. By posting even when it’s not perfect. By developing your ideas in public. By getting feedback. And pushback. You find your voice by figuring out what YOU really believe, because you dared to put it into words. Confidence and clarity don't come first. Messy action does. If you’re not creating content, you’re not building a sustainable, scalable, legacy business. Because people don’t know you exist, and they never will. If you’re waiting for the perfect time to post, THIS is it. Speak up. Find your voice. Build your brand. And for the love of Gd, don't waste time on Canva. Just use a selfie. #businesscoach #moneycoach #wednesdaywisdom

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