Ricardo Padrón

Print isn’t just about today’s sales. It’s about building a brand experience that lasts, inspires, and connects ✨ Karen Mooney shares surprising insights from decades in the business and explains why catalogs still play a key role in Ballard Designs’ omnichannel strategy. ​ Learn why print is a game-changer for modern brands​: https://go.upm.com/41ES50S

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Beyond the Algorithm: Why Human Connection Still Drives Marketing Success By Dina Kessler, President of Kessler Creative In my time in the marketing and printing industry, I've seen technology evolve. But through every shift, one truth remains: effective marketing is about human connection. At Kessler Creative, we’re built on relationships with our clients, our team, and our community. This philosophy, cultivated across all levels of our leadership, is how we craft solutions that truly resonate. The "Personal Touch" in a Digital Age It's easy to get lost in algorithms and automation, but these are just tools. The real magic happens when technology is paired with a deep understanding of human needs. Print provides tangibility: A physical mail piece offers a sensory experience. It's a personal invitation in a crowded digital world, creating a lasting impression that pixels often can't match. Digital creates dialogue: social media and email offer a platform for two-way communication. But the quality of that dialogue comes from understanding your audience, not just pushing a product. At Kessler, we focus on the "why" behind the "what." Why will this design evoke trust? Why will this message prompt action? We bridge the gap between physical and digital by focusing on genuine impact, not just impressions. Leadership at All Levels: Fostering Innovation and Empathy Our organizational journey is a key asset, blending seasoned experience with fresh perspectives. I've learned that leadership is about fostering an environment where ideas flourish and people feel valued. Valuing Experience: My journey has taught me what strategies stand the test of time. Embracing New Perspectives: Our younger talent keeps us agile, pushing us to explore new technologies and creative approaches. Building a Culture of Connection: This blend of perspectives helps us craft campaigns that appeal to all demographics, rooted in a shared understanding of human behavior. This collaborative approach extends to our clients. We listen, learn, and co-create solutions aligned with their brand's purpose. The Future is Connected As technology advances, the human element becomes even more critical. The personal touch and authentic voice will differentiate brands in an automated world. At Kessler Creative, we’re committed to being your partner in building those connections. We combine our legacy of quality print with cutting-edge digital strategies, all powered by a team that understands the true value of people. www.kesslercreative.com

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Our acquisition of Marigold’s enterprise business marks a powerful step forward for Zeta 🚀 With the addition of Marigold’s enterprise technologies, customer base, and team, we have increased our 2025 and 2026 guidance across revenue, adjusted EBITDA, and free cash flow.  We’re expecting to deliver greater value, scale, and intelligence to our clients by combining Marigold’s enterprise marketing strengths with our AI-powered platform. Read the full announcement here: https://lnkd.in/gJ3yCkch

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If you are a #financialservices marketer and ever had the nightmare situation of launching an experience that didn't meet the needs of your customer...this short video is for you. You can read more about the beauty of strategic prototyping here: https://lnkd.in/e4pKswdC #UXDesign #CustomerExperience

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In the latest webinar from solli, Molly Farrell, SVP, Programmatic discusses with PulsePoint's Becky Hallam why it’s so critical to look at the big picture. Some key takeaways: Revolutionize your healthcare marketing by leveraging real-time data and aligned messaging to engage both HCPs and patients at their most receptive moments. Ensure compliant, impactful delivery through adaptive optimization and high-quality, channel-specific creative, all guided by modern measurement's early indicators for continuous improvement. https://lnkd.in/dvavmSbD

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