Ronell Hugh

Exciting momentum here as we head into the upfront with an expanded suite of client solutions like Streaming Fixed Units and Precision Plus. As Jay says below we are bringing premium storytelling together with technology to help clients deliver real outcomes across Paramount Plus, PlutoTV, and CBS. We are firing on all cylinders with great partnership across our product, tech, and DTC streaming org �� read more about it at the link below! Paramount Advertising

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"Earn the pause." I love that line, and it made me stop and read the entire article uninterrupted. Jodie Stocker Kennedy at Spotter said it in the context of Creator TV — the shift from short-form posts to long-form episodic programming that people actually make time for. Think about the last time you sat down and watched something without reaching for your phone. And it reinforces something we’ve believed for a long time at Intuition Media Group: Whether it’s 6 seconds or 30 minutes—the format was never the point. The pause is the point. The brands winning in the creator economy aren’t the ones with the most posts or the biggest reach. They’re the ones that have earned enough trust that someone actually stops what they’re doing to pay attention. It comes from relationships—built with the right creators, in the right communities, over time. The formats will keep evolving. The question is: are you earning attention—or interrupting it? #influencermarketing https://lnkd.in/gZHaiG4m

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AI isn’t your strategy. It’s a multiplier. And if your B2B strategy is weak, AI will just help you fail faster. Right now, companies are racing to bolt AI onto their marketing and sales motions as if the technology itself is the competitive advantage. It’s not. AI can scale outreach, automate workflows, and surface insights, but it can’t fix unclear positioning, broken messaging, or a go-to-market strategy that never worked in the first place. Before chasing the latest AI tool, B2B teams need to ask a harder question: Is our strategy actually sound? In our latest post, we break down why AI and machine learning won’t rescue a bad B2B strategy and what companies should fix first if they actually want AI to drive growth. Read the full blog here: https://lnkd.in/geFurdNR

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Style meets strategy in podcasting! 💼🎧 Melissa DiGianfilippo shares how creating a visually and tonally unique podcast helped attract clients and boost brand credibility. Even a podfaded show can leave a lasting impact when it's built with intention.✨ https://lnkd.in/gbPMgc3Z #PodcastBranding #ClientAttraction #WillItStickPodcast #StylishPodcasting #FeedYourBrand

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Momentum is loud. Gravity is quiet. We’re intentionally building Cloverfest as a repeatable platform, one designed to support brands, cities, and long-term partnerships beyond a single event. The goal isn’t a moment. It’s infrastructure.

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"Brands need to build a way to connect signals that platforms can’t value." Chris Wallrapp provides insight into how sometimes we leave marketing to its own devices. Are we providing data, yes, but is that proof of growth? Check out this amazing article from Advertising Week and share your thoughts. https://lnkd.in/eaAbCTgE

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Growth adds people, layers, and complexity. If clarity doesn’t scale alongside it, teams begin moving in slightly different directions. The overall shared mission begins to blur. Kelly George explores this dynamic in her latest blog from Up Your Culture (and why insight should come before intervention). A strong reminder for leaders navigating growth. #LeadershipDevelopment #CultureHealth #OrganizationalGrowth #CompanyCulture #UpYourCulture https://hubs.ly/Q042Sxh_0

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While others might be chasing what's hot, the best thing you can do is study what's consistent! I’m less interested in trends this year. Not because trends are useless, but because they should be the output, not the input. Real, valuable signals live in audience behavior, which moves much slower than trends. Winning teams are the ones who understood why their audience craved authenticity before AI came like a thief in the night. Across launches, the behaviors that matter most are usually consistent: when people lean in, when they hesitate, when they share, when they drop. Too often teams mistake novelty for insight and chase what looks new instead of what keeps repeating. Behavior shows up before it becomes a trend. You can see it in comment patterns, watch time drop offs, rewatches, saves, the questions people keep asking. Those signals show you what the audience is trying to get, not what the platform is pushing that week. Patience is going to be key here. When you slow down enough to study behavior, you are able to make fewer reactive decisions and more intentional ones. Sure, novelty may win headlines but behavior gets results, don’t confuse the two. Real insight is knowing whether your audience prioritizes convenience over features, or community over content. That knowledge doesn't expire, but that viral format you stumbled on last week? That’s so 2025! Behavior shows up in small ways first. Support tickets. Which emails get opened. What people ask for when they think no one important is listening. This year, I'm building strategy around what doesn't change. That requires patience, because rushing is how teams misread their audience. #AudienceFirst #LaunchStrategy #EntertainmentMarketing #CreativeStrategy #AudiencePsychology #2026Trends #AudienceBehavior

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Mediocrity reigns all too often in content and marketing campaigns. But brands like Tripadvisor, AARP, and Mercedes-Benz abandoned lackluster results with dynamic initiatives grounded in three fundamental questions. https://buff.ly/rl2nprF #strategy #contentmarketing #planning

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The business of professional sports continues to evolve. Just three years ago, the Denver Broncos sold for what was then an astounding $4.65B. Look at their value now: $6.55B, a nearly $2B increase in enterprise value in just three years. And the game of ownership of sports franchises is no longer just about the team on the field, but the ecosystem of related parts of the business. The stadium facilities are no longer just a playing field and stands - they are evolving into entertainment complexes that create value during the months when the franchises are not on the field. There is no better example of this evolution than right here in Miami, where Hard Rock Stadium serves as a tennis facility for the Miami Open, and a race complex for the F1 Grand Prix of Miami, or the future Inter Miami CF Stadium, which will become a multi-use entertainment complex adjacent to the stadium's grounds. It's no longer just a team - It's a brand. https://lnkd.in/e2TgVYdv

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New data from Nielsen shows that nearly 30% of all ad-supported TV viewing is driven by sports marketing dollars. That's a huge number when you consider the fragmentation of today's media world. https://lnkd.in/em_Udwf9 #Marketing #SportsMarketing #Advertising #MediaStrategy #Streaming

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Retail media is booming but measurement is messy. In Forbes, Circana’s Cara Pratt outlined how independent, full-funnel tools can bring clarity to a $60B market. Learn how better data builds stronger ROI: https://bit.ly/3UWVHHP

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Rock Paper Scissors a masterclass in Learning Velocity? 🪨 📄 ✂️ Our VP of Technology, Jeff Fissel, just won the CLO Exchange conference ice breaker. Honestly, not surprised at all 😉 The winner is the one who reads the moment fastest and acts. Rock Paper Scissors champion. Context engineering evangelist. VP of Tech. Jeff, you had a day. 🏆🚀 At GP Strategies Corporation, this is what we help organizations build: the human and technical capability to sense, adapt, and move at the speed of opportunity.

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Tired of hiring multiple agencies to strategize, design, and then execute your retail media? VL bridges the gap between shopper understanding and retail media execution as your one-stop integrated agency partner. Visual Latina

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Thanks Linden White — some great takeaways that any brand should be building into its sports partnership strategy. “Culture is built by fans, athletes, and communities. The role of a brand is to respect it, contribute to it, and amplify it — without trying to own it. The brands that get this right don’t interrupt the moment — they help shape it”. How? 🫶 The opportunity for brands isn’t to a create one-off spectacle, but to consistently curate meaningful moments. Where? 📊Understanding comes from data and insight — knowing where fans are, who and what they engage with, and which platforms truly matter to them. Bring brave by doing something different - not necessarily bigger. #brand #sportsmarketing #creators #culture

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There were some eye-opening ideas and insights from a star-packed panel of sports content leaders talking YouTube strategy at the recent Sports Business Journal Media Innovators Conference. Some key points that stuck w/ me: 📺 ESPN’s Omar Raja talked about their three pillars of YouTube: Shorts, Longform, and he also called out Community. My note: Some of their Posts get thousands of engagements & hundreds of comments, it’s growing 📺 The Brooklyn Nets have benefited by going much longer. Their player profile series has tripled in audience vs. the last two seasons combined (!) as they’ve gone from 45 minutes to 90m The Nets have also invested in vertical video & their Shorts views have increased 800% YoY! 📺 Dude Perfect has tweaked their strategy, with Shorts more frequent & long-form less (went from a longform release every 2 weeks to now every 3 weeks), and long-form now means 25m+ 📺 DP’s CEO Andrew Yaffe detailed the difference between YT Shorts & TikToks: TTs are shorter, more casual and meme-focused, whereas Shorts should have higher production and storytelling (they aim for 60s). Shorts also drives subscriber growth, a clip from a longform video drove 250k new subs! 📺 Raja also noted ESPN’s longer Shorts have done well (45s) and go into a bit more depth than a TT on the same content would (~ 15s) 📺 NASCAR’s Bill Voth noted they lean into what happens with drivers on non-race days, showcasing their personalities. Their north star is attracting new fans (if new fans like the content, existing fans will, too). “We make things for the internet” 📺 The Nets’ Andrew Karson said access is their differentiator (i.e. highlights are a commodity) and noted clips from their longform do well on YT as opposed to trend-driven videos, which are better for TT. The longform they produce is activated, too — premiere events, showing on RSN 📺 Yaffe noted a domestic subscriber is worth more than an int'l sub ($$-wise) for DP, and YT is an ecosystem entry point — to get fans to live shows, buy merch, O&O, etc. 📺 DP shifted from one-off deals to sponsor partnerships and more extensive integrations (think of themselves as a sports team or league); a better model for the property (more sustainable) and partner (different assets, optimization) 📺 The Nets have sponsors of docs, but generally it’s not a ‘produce if sold’; content is tied to bigger goals of audience development and basketball ops 📺 DP envisions using their primary channel as a hub that can feed secondary channels So so much more in the full panel and on SBJ (linked below!). The major themes revolve around the Shorts opportunity (and its differentiation from TT) and how YT is increasingly a TV experience (as opposed to mostly mobile) — people are consuming YT content the same way they do Netflix, and that’s a helluva opportunity for sports organizations to capture more time and more mindshare. YouTube is not a video dumping ground; it’s a strategic platform full of possibilities.

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Friendly reminder that your company might match your donations! Before you give this season, check your handbook, and make sure you search your email for any previous donation receipts - a lot of times, you can upload anything from the calendar year into matching platforms like #Groundswell (thanks, Publicis Groupe!) And if you're looking to give physical goods right now, call your local food bank / pantry! They can typically accept gift cards and also are usually in desperate need of hygiene, home / cleaning, and baby care products as well as food.

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Keys to a winning partnership strategy? 💡 💡 Be bold, be part of culture, and add value...these are core pillars of any partnership. 🏆 🏆 As the sports marketing table gets bigger, brands should not just chase cultural moments, but be part of the culture. These insights can and should be applied to any partnership, be it sports, gaming, entertainment, and beyond. A brand stuck on clout through continuously changing trends is always on a hamster wheel. Brands showing up as an insider with the community they are partnered with are part of the culture. Great insights from rEvolution EVP of Account Management and Integration Linden White. #sportsbiz

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