Rob Wagner

What, why, and how: Construction marketing in 2026. Sign up today (and don't let the date fool you ... or ignore because Spencer will reference the remodeling market in his examples). Continued success.

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🎯 Are your clients your best sales people? If not, it’s because you either don’t have enough of the right client testimonials or the testimonials you do have fall flat. “They’re awesome. You should work with them.” That’s not a story. That doesn’t invoke emotion. If you want your success stories to convert, structure them using this 4-part client testimonial system: 1️⃣ Challenge – What challenge was your client facing? 2️⃣ Solution – What solution did you create to solve that specific challenge? 3️⃣ Results – What were your clients results after implementing this solution? 4️⃣ Takeaway – What can others learn from their journey? The best marketing doesn’t come from you… It comes from your clients sharing their success story as a direct result of working with you. Tag a business owner in the comments who needs to implement this case study system in their business! #marketingtips #socialproof #casestudy #onlinebusiness #contentstrategy #digitalmarketing #clientresults #testimonialmarketing #businesstips #entrepreneurship

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Another episode in the books. I work with Aaron C. just about every day on SEO for our clients, so it was a lot of fun to bring him on the podcast—alongside my cohost Aaron Moore —to talk about how AI is changing the SEO game. Aaron’s been in the SEO world for a bit of time now, but even he’s had to adjust fast. AI isn’t just coming—it’s already here. And in this episode, we break down what that means for commercial painting contractors who want to stay relevant, rank well, and avoid wasting money on outdated strategies.

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Attention is a currency we don’t talk about enough. If your content is relevant, clear, and engaging, you’re not just sharing an idea , you’re shaping how buyers think about the problem you solve. And if they’re paying attention to you, they’re not paying attention to someone else. That’s why content matters. Not just as marketing, but as a way of building a relationship before a salesperson ever steps into the room. Here’s a clip from my conversation with Justin Kennington on Material Impact. You can watch the full episode here: https://lnkd.in/euuqXJ9i

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“I can’t get clients because I don’t have proof yet.” That’s loser talk. Every top-earning agency owner you look up to once had zero testimonials and zero case studies. They just stopped whining and executed. Here’s how you do the same: Pick one damn offer and commit to it for 6 months. No pivots. No “testing new things.” Buy a domain and make a one-page site with a short, confident video explaining who you help and why you’re credible. Every day, send 5 personalized free value bombs, an audit, a script, a mini strategy, anything that shows skill. Pick one platform. Post 2–3 times a week to make your name unavoidable in that space. Make your profile photo consistent everywhere. People trust what they recognize. Spend 1–2 hours daily sharpening your craft so when someone gives you a shot, you actually deliver. You don’t need “proof.” You need momentum. Do this for 90 days straight and clients will chase you.

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Thinking of turning your podcast into a book? Ghostwriter and publisher Lynn Smargis says to be strategic, specific and niche down. ✅ It’s better to pick one theme ✅ Research existing books in that niche to find a unique angle (SMART!) ✅ Choose a specific topic (ie instead of just fitness - narrow it down to fitness for women over 50 building muscle mass) I love HOW specific that is. Listen to the rest of the episode of Leverage Your Podcast Show to hear when to start the book, how to create the audiobook, and tips to ensure your book is read and attracts your ideal client! Search up the show on your fave podcast app or look below for my show notes. #Podcasting #PodcastGuesting #PodcastingTips #BookPublishing #BecomeAnAuthor #NonFictionWriter

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Your brand isn’t just a logo—it’s an experience! Learn how Gerry Foster transforms businesses with BIG branding strategies. Watch the full episode at https://lnkd.in/eDtdG8UZ #BrandingEvangelist #IROCBusinessConfidence

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If you're looking out into the horizon wondering "Why do my emails look so mid?" It's because of the photos. The photos are trash. And hence you're taking a massive L on your conv. rate and revenue. Photo quality is one of few CONSISTENT AB test winners for landing pages and emails. Look at the breakdown of these Alo and Skims emails. They would NOT look this polished if it wasn't for the incredible photography. With all the AI tools out there, there's no excuse for poor photography.

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Branding Secrets That You Didn’t Know About 🤫 Ready to stop losing patients to competitors with better websites? Follow for design and marketing tips that grow your practice!

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Copywriter and video marketer John Caprani explains why local business advertising is such a good niche to explore. On Copywriters Podcast: https://lnkd.in/dcSXDZ5T https://lnkd.in/dsBu334f

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This video by Ablaze Media explores the essential practices of high-quality search engine optimization firms specifically within the Arizona market. It warns readers against dishonest "experts" who make unrealistic guarantees or use confusing technical language to hide their methods. Instead, the source advocates for a transparent strategy that combines technical site improvements, local directory management, and the creation of authoritative content. The video emphasizes that successful digital growth requires a blend of human expertise and advanced analytical tools to ensure traffic actually converts into revenue. Ultimately, the video presents a comprehensive blueprint for businesses to identify a trustworthy marketing partner that prioritizes measurable results over empty promises. Read more here: https://lnkd.in/gJ_7wb9q

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Are You Really Attracting Clients... or Just Borrowing Them? If your entire client attraction strategy relies on referrals, networking, and word of mouth… You’re not actually attracting clients. You’re borrowing them. From people who already know, like, and trust you. And while that can work for a while, it’s not a strategy that scales. I’ve worked with too many coaches stuck in this loop: → Great at what they do → Respected in their circles → Booked (some months) through referrals But… → No visibility beyond their bubble → No consistent inquiries from new leads → No real brand to carry them forward One of our clients said it best: “I’ve spent 10 years building trust offline. But online, I feel invisible.” Here’s why that happens: You’re relying on familiarity, not visibility. Referrals come from people who already get you. New audiences need clarity, fast. You have no brand container. No defined voice, no message that cuts through, no visuals that signal credibility. So people scroll right past you. You haven’t positioned yourself beyond relationships. Without a clear brand strategy, you can’t reach people who haven’t met you, but need what you do. So what’s the shift? You stop being “coach your friend told you about.” And become the coach they already trust, before they even meet you. That’s what brand strategy does. It expands your presence. It makes your value tangible. It creates demand outside your existing network. Want to get started? Here are 3 simple places to begin: → Clarify your “who”: Know exactly who you’re talking to. → Define your core message: Say one thing consistently everywhere. → Show up like a brand: Use consistent visuals and tone to build recognition. Because word of mouth is great. But a strong brand? That speaks for you, 24/7. Curious, which of these 3 areas feels the least clear in your brand right now?

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Most home service companies think they need a huge marketing budget to grow. Truth is… you can win more business without spending a dollar on ads. Start here: ✨ Get reviews every single week 📍 Fix all your online listings + contact info 🎯 Make sure Google knows exactly what you do and where you serve Do just that, and you’ll outrank bigger competitors in your local market. I break this down in today’s Marketing Minute 👇

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