Raj Narayan

A method and apparatus for a draw-based Web page editor in which the user uses a “drag and drop” interface to add, delete, and move display elements to define the layout of a Web page. The present invention automatically generates an initial layout for each page. This initial layout contains display elements that represent the links between pages of the site. After the user has defined the layout of the Web page, the user “publishes” the page. The publish function automatically generates HTML… Show more

A method and apparatus for a draw-based Web page editor in which the user uses a “drag and drop” interface to add, delete, and move display elements to define the layout of a Web page. The present invention automatically generates an initial layout for each page. This initial layout contains display elements that represent the links between pages of the site. After the user has defined the layout of the Web page, the user “publishes” the page. The publish function automatically generates HTML for the page in accordance with the display elements of the page, yielding a true WYSIWYG page. Show less

A method and apparatus for a structure editor implementing a “top-down” approach to designing a Web page. The user uses a “drag and drop” interface to add, delete, and move display elements to define the hierarchy of the site and to define the layout of each page in the site. The present invention automatically generates a layout for each page. This layout contains display elements that represent the links between pages of the site. The present invention automatically adds, removes, and deletes… Show more

A method and apparatus for a structure editor implementing a “top-down” approach to designing a Web page. The user uses a “drag and drop” interface to add, delete, and move display elements to define the hierarchy of the site and to define the layout of each page in the site. The present invention automatically generates a layout for each page. This layout contains display elements that represent the links between pages of the site. The present invention automatically adds, removes, and deletes the appropriate links between the pages of the site as the user moves display elements. After the user has defined the hierarchy of the site and the layout of each page in the site, the user “publishes” the site. The publish function automatically generates HTML for each page of the site in accordance with the display elements of each page, yielding true WYSIWYG pages for the site. Show less

Methods are provided for displaying advertising content to a user in an on-line environment using ad metadata. In accordance with a general embodiment, a set of brand rules is created for the display of brand advertising content in the on-line environment. Similarly, a set of general advertising rules is created for the display of advertising content in the on-line environment. One or more interactive processes are displayed to the user, with each interactive process being designed to obtain… Show more

Methods are provided for displaying advertising content to a user in an on-line environment using ad metadata. In accordance with a general embodiment, a set of brand rules is created for the display of brand advertising content in the on-line environment. Similarly, a set of general advertising rules is created for the display of advertising content in the on-line environment. One or more interactive processes are displayed to the user, with each interactive process being designed to obtain user information and/or user attributes from the user. A personalized knowledge base is created for the user based upon the user information and/or user attributes obtained from the user. The personalized knowledge base is then utilized to display content to the user that includes advertising content that is in compliance with both the brand rules and the general advertising rules. Show less

A method and apparatus that allows a user to specify whether his web page has primarily row or column layout. Web page editor software designed in accordance with the present invention generates the internal representation of a page (such as HTML) differently depending on how the user specifies the web page. A preferred embodiment of the present invention defaults to a primarily row layout, but allows the user to specify a primarily columnar layout by checking a box displayed by the editor. The… Show more

A method and apparatus that allows a user to specify whether his web page has primarily row or column layout. Web page editor software designed in accordance with the present invention generates the internal representation of a page (such as HTML) differently depending on how the user specifies the web page. A preferred embodiment of the present invention defaults to a primarily row layout, but allows the user to specify a primarily columnar layout by checking a box displayed by the editor. The editor generates an HTML table representing the page (or each frame of the page). Within the main HTML table, the editor generates HTML subtables, depending on whether the page is laid out using primarily row or column layout. The subtables are defined in such a way that the various elements of the page lined up in either a row or column direction, thus minimizing the problems. In addition, an editor in accordance with a preferred embodiment of the present invention allows the user to define whether the height of text is locked or whether it can be changed when viewed by a browser. Show less

A method of delivering targeted on-line advertising to an end user of a computer network system comprises creating an advertisement campaign having a plurality of dimensions associated therewith, obtaining end user data based upon engagement of the end user with the network system, profiling advertisement content available on the network system to identify specific items of advertisement content that are compatible with the advertising campaign, for each item of compatible advertisement… Show more

A method of delivering targeted on-line advertising to an end user of a computer network system comprises creating an advertisement campaign having a plurality of dimensions associated therewith, obtaining end user data based upon engagement of the end user with the network system, profiling advertisement content available on the network system to identify specific items of advertisement content that are compatible with the advertising campaign, for each item of compatible advertisement content, utilizing the end user data and metrics associated with the plurality of dimensions associated with the advertisement campaign to develop an effectiveness measurement, and utilizing the effectiveness measurements to select at least one item of compatible advertisement content for display to the end user. Show less

A story-based approach is used to display information to a user in an online environment in a way that is easy to navigate and appealing to the user. Content of the story can be selected and organized for the user based on information and attributes obtained for the user, through style tests or other interactive processes created to be fun for the user. The user can flip through chapters and subchapters in a way that allows the user to control the amount and relevance of content presented. The… Show more

A story-based approach is used to display information to a user in an online environment in a way that is easy to navigate and appealing to the user. Content of the story can be selected and organized for the user based on information and attributes obtained for the user, through style tests or other interactive processes created to be fun for the user. The user can flip through chapters and subchapters in a way that allows the user to control the amount and relevance of content presented. The content can be designed and arranged in a way that has more visual style than has been seen online, providing a more pleasurable visual magazine or catalog experience, wherein all content displayed to the user is selected based upon information for that user. Show less