Get my new book BEYOND BELIEF & unlock exclusive gifts 📚 | Former Stanford lecturer helping you make sense of the science | Bestselling author of Hooked & Indistractable (>1M sold)
New York, New York, United States
372K followers
500+ connections
About
Hey, I’m Nir.
I've devoted my career to studying the intersection of business, behavior, and the brain.
I’m the bestselling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.
My next book BEYOND BELIEF (coming March 2026; available for pre-order) explores the science behind how we form, hold, and change our beliefs.
For most of my career, I worked in the video gaming and advertising industries, where I saw firsthand how powerful psychology can be in shaping behavior. Sometimes for good, sometimes not. That tension is what drives my writing today.
Through my books, keynotes, newsletter, and consulting, I help:
-Companies build habit-forming products that improve lives
-Professionals and teams reclaim focus in an age of endless distraction
-Ambitious individuals understand the invisible forces shaping their thoughts, actions, and beliefs
I’ve taught behavioral design at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. I’ve sold two technology companies since 2003. My writing has been featured in The New York Times, Harvard Business Review, Time, and Psychology Today.
If you want to break through limits to achieve extraordinary results:
👉 Join 150K+ smart readers at NirAndFar.com
Courses by Nir
-
Nir Eyal on Creating Habit-Forming Products30m
Nir Eyal on Creating Habit-Forming Products
By: Nir Eyal
Articles by Nir
Activity
-
One of the most overlooked career skills: Being pleasant to work with. Here’s why: Many people assume success comes from being the most talented…
One of the most overlooked career skills: Being pleasant to work with. Here’s why: Many people assume success comes from being the most talented…
Shared by Nir Eyal
-
Hooked introduced me to Nir Eyal. A course at Section made me a believer. His new book? Pre-ordered without hesitation. If you're not following his…
Hooked introduced me to Nir Eyal. A course at Section made me a believer. His new book? Pre-ordered without hesitation. If you're not following his…
Liked by Nir Eyal
Experience
-
NirAndFar.com
-
Behavioral Design Consultant and Keynote Speaker
Nir Eyal
-
-
CEO
AdNectar, Inc.
-
CEO
Sunshine Business Development, LLC
-
-
Education
-
Stanford University Graduate School of Business
MBA Business
-
Activities and Societies: Study focused on new media, technology, and entrepreneurship
-
Emory University
BA Political Science major, journalism co-major, economics minor
-
Activities and Societies: - Phi Beta Kappa - Co-Founder of Emory READ and Emory BIGS - Alpha Tau Omega Fraternity - Rathskeller Improv Comedy Troupe
-
Comair Aviation Academy
Private Pilot Certification
-
Skills
Publications
-
Indistractable: How to Control Your Attention and Choose Your Life
See publicationWinner of the 2019 Outstanding Works of Literature (OWL) Award in the Big Idea category - http://blog.book-pal.com/industry-news/awards/winners-for-the-2019-outstanding-works-of-literature-owl-award-announced
One of the 20 Best Business and Leadership Books of the Year, According to Amazon - https://www.inc.com/jessica-stillman/the-20-best-business-leadership-books-of-year-according-to-amazon.html
One of the best books of the year by Audible-…Winner of the 2019 Outstanding Works of Literature (OWL) Award in the Big Idea category - http://blog.book-pal.com/industry-news/awards/winners-for-the-2019-outstanding-works-of-literature-owl-award-announced
One of the 20 Best Business and Leadership Books of the Year, According to Amazon - https://www.inc.com/jessica-stillman/the-20-best-business-leadership-books-of-year-according-to-amazon.html
One of the best books of the year by Audible-
https://www.audible.com/ep/best-of-the-year-audiobooks-2019-main?source_code=AUDOR2231204199REN&ref_=pe_3446430_457596770
“The best business book of 2019” according to The Globe and Mail - https://www.theglobeandmail.com/business/careers/management/article-top-10-business-books-of-2019/
Nautilus Book Award Winner - Social Sciences & Education Category
http://nautilusbookawards.com/2019-silver-winners/
Management Book of the Year
https://www.managers.org.uk/management-book/2020-awards
The 20 Best Nonfiction Books of 2019
https://nextbigideaclub.com/20-best-nonfiction-books-2019/23106/amp/
2019 Foreword Gold Award Winner
https://www.forewordreviews.com/awards/winners/2019/business-and-economics/
2020 Next Generation Indie Awards Winner in the Career category
https://indiebookawards.com/wpreview9358239735
-
Hooked: How to Build Habit-Forming Products
Portfolio (Random House)
See publication- Named "Marketing Book of the Year" by 1800-CEO-READS
- Voted one of the best business books of the year by Goodreads.
“A must read for everyone who cares about driving customer engagement."
—Eric Ries, author of The Lean Startup
“The book everyone in Silicon Valley is talking about.”
—Boris Veldhuijzen van Zanten, founder of The Next Web
“Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you…- Named "Marketing Book of the Year" by 1800-CEO-READS
- Voted one of the best business books of the year by Goodreads.
“A must read for everyone who cares about driving customer engagement."
—Eric Ries, author of The Lean Startup
“The book everyone in Silicon Valley is talking about.”
—Boris Veldhuijzen van Zanten, founder of The Next Web
“Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will.”
—Matt Mullenweg, Founder of Wordpress
“The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject.”
—Rory Sutherland, Vice-Chairman, Ogilvy & Mather
"You'll read this. Then you'll hope your competition isn't reading this. It's that good."
—Stephen P. Anderson, Author of Seductive Interaction Design
"Nir's work is an essential crib sheet for any startup looking to understand user psychology.”
—Dave McClure, Founder 500 Startups
"When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user."
—Andrew Chen, Technology Writer and Investor
“I’ve learned a great deal from Nir, and you will too. He’ll help you design habits to benefit your users, and your company.”
—Dr. Stephen Wendel, author Designing for Behavior Change
"With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn’t live without."
—Publisher's Weekly
Honors & Awards
-
Named one of LinkedIn’s "Top 10 Voices in Technology" for 2 years running
LinkedIn
https://www.linkedin.com/pulse/linkedin-top-voices-2017-technology-caroline-fairchild
Recommendations received
72 people have recommended Nir
Join now to viewOther similar profiles
-
Brant Cooper
Brant Cooper
With over 20 years of experience in bringing innovative products to market, Brant Cooper is a disruptor, innovator, and lean innovation expert. He is the CEO and Founder of Moves the Needle, a company that helps organizations adopt an entrepreneurial mindset and culture, appling agile, design thinking, and lean methodologies to create new value for customers and internal stakeholders.<br><br>He is also a New York Times bestselling author of The Lean Entrepreneur and Disruption Proof, a sought-after keynote speaker, and a trusted advisor to corporate executives and entrepreneurs. His mission is to empower individuals and teams to make the change they want to see in the world, by reimagining business for the 21st century. He has witnessed and contributed to the success and failure of multiple ventures, and learned how to leverage the power of experimentation, feedback, and iteration.
-
Prof. Tim McGuinness, Ph.D., DFin, MCPO, MAnth ...
Prof. Tim McGuinness, Ph.D., DFin, MCPO, MAnth ...
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top contentOthers named Nir Eyal
6 others named Nir Eyal are on LinkedIn
See others named Nir Eyal