New York, New York, United States
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Thunderbird, The American Graduate School of International Management

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Accomplished hands-on marketing, planning and communications executive with 20+ year…

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Publications

  • Is Personalization More Challenging in Asia-Pacific than in the US?

    eMarketer

    After bracing for a significant push into Asia-Pacific, executives at personalization technology provider Dynamic Yield uncovered why marketers in Asia must approach personalization differently than they do in the Western world

    Other authors
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  • How Machine Learning Can Boost E-Commerce This Mother’s Day

    MarTech Advisor

    Insights on how to incorporate maching learning into your eCommerce strategy this Mother's Day.

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  • What is Programmatic Marketing and why should Marketers use it?

    CMS Wire

    Programmatic Marketing is the marketing practice which rewires marketing via the application of anonymized consumer data and marketer specific business rules (via algorithms) to make a marketing campaign smarter & more effective. The implementation of programmatic marketing is transformative as it has changed marketing which was stuck in a channel centric or an audience-segment centric view towards a more robust and personal consumer-centric view.

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  • How Data Can Help Marketers Get Smart About Video Ads

    iMedia

    Video is hot. In June, 183 million Americans watched more than 44 billion online videos, according to comScore. They also watched a record of more than 20 billion video ads, which reached more than half the U.S. population.
    These are impressive numbers. But did these ad campaigns enhance the company’s brand with the right consumers? Answering this question conclusively is the key to the continued growth of online video advertising.

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  • Using Programmatic to Improve the 80%

    MediaPost

    DataXu, a programmatic marketing company, today announced that DataXu for Guaranteed Media is now globally available. The solution brings programmatic technology to the guaranteed space -- to the 80% of money being spent on non-biddable digital impressions.

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  • Stop Starving Online Video and Start Feasting on ROI

    MediaPost

    Online video advertising makes up a tiny fraction of marketer’s overall digital budgets. According to eMarketer, of the $37 billion spent online last year, only 6% (or $2.3B) was spent on digital video.

    It’s even worse when you compare online video with TV advertising. U.S. marketers spent $65 billion on TV advertising last year. Online video’s $2.3 billion represents just 3.4% of the overall video pie. Does anyone except the TV industry think that still makes sense? Should 96.6% of…

    Online video advertising makes up a tiny fraction of marketer’s overall digital budgets. According to eMarketer, of the $37 billion spent online last year, only 6% (or $2.3B) was spent on digital video.

    It’s even worse when you compare online video with TV advertising. U.S. marketers spent $65 billion on TV advertising last year. Online video’s $2.3 billion represents just 3.4% of the overall video pie. Does anyone except the TV industry think that still makes sense? Should 96.6% of your video budget be going to TV?

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  • It's the Most Wonderful Time of the Year - for Retailers

    ClickZ

    What's the best news this holiday season? For brands and retailers, the extended holiday shopping season with the three extra days in between Thanksgiving and Christmas as compared to 2011 tops the list. Those days are worth their weight in gold.

    So, how can marketers make the most of this holiday season? Here are some tips on how to make sure the season is bright for your brand.

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  • Adding to the Brand Conversation

    AdExchanger

    Online brand surveys are becoming more and more common. Unfortunately, in my experience, online brand surveys are used more as a CYA than as a legitimate approach to address the brand advertising question. It is my belief that if digital marketers and planners thought about the following 4 key principles when they ask their platform partners for a campaign with ‘branding’ as an objective, they will be well-served.

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  • Smart Branding - Programmatic Direct

    Digiday

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  • Debunking the myths in Video Advertising

    Digiday

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Languages

  • English

    Native or bilingual proficiency

  • Tamil

    Native or bilingual proficiency

  • Hindi

    Professional working proficiency

Organizations

  • Collaborative Gain

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    - Present

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