“Michele and I met when she led media partner solutions at Macy's, and I represented technology platforms for Google. Together, we developed and implemented several early-to-market and first-of-kind novel use cases with our combined technology and data. The work resulted in both a cleaner view of media performance effectiveness for Michele, as well as ways to activate and optimize more quickly and more precisely. In our time together, I found Michele to be a strategic thought leader, consistently focused on the outcomes and objectives followed by the technology to get there. Innovative and solutions-oriented, Michele had both the technological depth to interrogate solutions and technology, but was also grounded sufficiently in the industry to have appropriate expectations (an excellent skill for weeding out outlier results, or questioning incomplete data sets). Finally, Michele was always willing to iterate and enhance the status quo. When faced with failure, she would say, "what do we do next?" When experiencing success, she would ask, "how do we improve?" These are some of the reasons I found Michele exciting to work with -- always challenging and pushing for improvement, she unlocked amazing solutions for the retailer, but also pushed me to be more innovative. I continue to be grateful for that experience.”
About
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Michael B. Jordan reminds us that kindness doesn't always mean flirtation. Some men are simply raised to be respectful and considerate. It's…
Michael B. Jordan reminds us that kindness doesn't always mean flirtation. Some men are simply raised to be respectful and considerate. It's…
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Every year, the Global Inclusive Growth Summit reminds me why this work matters. Bringing together thinkers, doers, artists, and futurists from…
Every year, the Global Inclusive Growth Summit reminds me why this work matters. Bringing together thinkers, doers, artists, and futurists from…
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Make space for making. Via: IG @VisualizeValue
Make space for making. Via: IG @VisualizeValue
Liked by Michele McCray-Howard
Experience & Education
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Mastercard
View Michele’s full experience
See their title, tenure and more.
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Licenses & Certifications
Volunteer Experience
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Mentor
Her Honor Mentoring
- Present 2 years 9 months
Children
Her Honor 2.0 is a fresh approach to helping young women reach their full potential. The approach is connects mentees (high school seniors) with dynamic mentors across a spectrum of industries. During weekly meetings, mentoring pairs explore topics related to education, career, and financial literacy. Through this mentorship students are able to earn grants that can help with their college journey.
Courses
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Crisis Mgmt Dynamics & Program Implementation
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Enterprise Ethics & Sustainability
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FEMA: Emergency Program Manager-An Orientation to the Position
IS-00001
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FEMA: Fundamentals of Emergency Management
IS-00230.b
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Financial Management
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Information Technology
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Leadership
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Managing Complex Change Initiatives
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Managing in a Global Economy
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Project Management in The Information Age
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Quantitative Models for Decision-Makers
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Research Process & Methodology
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Strategic Communications
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Strategic Marketing
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Projects
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Capstone Applied Project - NYU Master's Degree (M.S.)
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The overall objective of the project was to develop an existing small business into a recognized brand for custom balloon design.
Strategy and tactics performed:
• Developed a brand image for multi channel purposes of advertising and promoting the balloon company to B2B and B2C
• Established a multi-media presence in traditional and social media marketing
• Developed and launch a new logo
• Created design and produced business cards and post cards
• Developed and launched a…The overall objective of the project was to develop an existing small business into a recognized brand for custom balloon design.
Strategy and tactics performed:
• Developed a brand image for multi channel purposes of advertising and promoting the balloon company to B2B and B2C
• Established a multi-media presence in traditional and social media marketing
• Developed and launch a new logo
• Created design and produced business cards and post cards
• Developed and launched a website
• Developed email content and campaigns utilizing MailChimp
• Developed a diverse social media platform to engage new and existing customers (includes: Facebook, Instagram, Pinterest, Tumblr, YouTube, LinkedIn, Google+, Yelp, etc.)
Honors & Awards
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Panelist - AI Ignite
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Panelist - Brand Innovators
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Presenter - ANA Conference
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Led presentation on "HARNESSING TECHNOLOGY TO PUSH YOUR ADVERTISEMENT THROUGH THE DIGITAL CLUTTER"
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Panelist - Adweek
Mediamath
Why Identity Is the Single Biggest Thing Marketers Should Care About In 2019
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Panelist - RampUp 2018
LiveRamp
“The New Role of “Identity” in Advertising"
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Panelist - RampUp 2017
LiveRamp
Privileged to be part of a group of marketing/tech peers on the Investor's Panel speaking on the IdentityLink Usecase
*Having a unified identity that is traceable and actionable across media, offline and online channels is critical for understanding a holistic marketing effectiveness picture -
Make Magic Award
Martine Reardon, CMO
Customer Engagement
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Certificate of Appreciation
Laurie Wilson, EVP
Commitment and Contribution to the Engagement Committee
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Certificate of Appreciation
Laurie Wilson, EVP
Organizing and Leading Omnichannel Reporting Workshops
Organizations
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AEF - THE ANA EDUCATIONAL FOUNDATION USPS Academic Advisory Board
Board Member - Practictioner
- PresentAdvise and guide USPS marketers on how to position USPS with academia as a technologically advanced and innovative modern marketer while engaging students to consider career opportunities with USPS.
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Mastercard - Women’s Leadership Network
DEI Lead
- Present -
Macy's - United Way
Team Captain
- PresentLead & organized internal events to help fund-raise for United Way annual campaign
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Macy's - United Way
Team Captain
-Lead & organized internal events to help fund-raise for United Way annual campaign
Recommendations received
4 people have recommended Michele
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