Mel Robbins

Your audience doesn’t need a ‘brand voice’—they need a real face. Should CEOs Be on Camera? Most CEOs are behind the business.  That’s the problem. They hire agencies.  They build decks.  They craft messaging.  But they never show up. And then they wonder…     “Why aren’t people trusting our brand?��     “Why isn’t this converting?”     “Why does the competitor with less experience keep winning?” Because people buy from people.  Not logos.  Not mission statements.  Not stock footage and animations.   We’ve tested this.   Same offer.  Same script.   Two versions of the video:    Version A: Product visuals + voiceover    Version B: CEO on camera, looking straight into the lens Result? CEO version crushed:     3x longer watch time     2.7x higher conversion rate     Higher trust = lower friction in the funnel Why? Because a real person builds trust faster than a brand asset. Want to build trust on camera as a CEO? Here’s how:  Be seen, not perfect.    You don’t need polish. You need presence.    Speak to the pain, not the product.   Your job is to say what your customers are feeling—out loud.  Repeat your message like a human, not a robot.   It’s not about going viral. It’s about building trust at scale.               If you’re the face of the company, be the face of the company. Because the fastest way to close the trust gap  …is to show up. #videomarketing #ceomarketing #trustbuilding #contentstrategy #b2bmarketing #founderbrand #leadershipvisibility #SocialMotion

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Why founders of a small business need a #videopodcast to build trust and boost sales, #CreatingReorganized show In this episode of the CreatingReorganized show, I provide a comprehensive guide for small business owners on leveraging video podcasts to streamline #socialmedia #marketing and enhance #sales.  I discuss the advantages of video podcasting, including building #trust and engagement with audiences, and offers practical advice for getting started.  I share insights from my experience as the host and producer of the #PostdocTransformation Show, detailing my strategies for content planning, equipment needs, and social media promotion.  The episode emphasizes the importance of using AI-infused tools for efficient content creation and outlines steps for monetizing podcasts.  You will also learn about the value of community feedback and #goalsetting to continually improve podcast strategy. I’m your host, Prof. Dr. Eleonore Soei-Winkels (connect with me on LinkedIn, @profdreleonore on Instagram, @ESW_PT on X and @PostdocTransformation on Pinterest and TikTok (fun memes 😂)         Happy CreatingReorganized according to your vision of life!    🔔 Follow for actionable tips. 🚨DM “CR” to get the 🎧🔗

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Why founders of a small business need a #videopodcast to build trust and boost sales, #CreatingReorganized show In this episode of the CreatingReorganized show, I provide a comprehensive guide for small business owners on leveraging video podcasts to streamline #socialmedia #marketing and enhance #sales.  I discuss the advantages of video podcasting, including building #trust and engagement with audiences, and offers practical advice for getting started.  I share insights from my experience as the host and producer of the #PostdocTransformation Show, detailing my strategies for content planning, equipment needs, and social media promotion.  The episode emphasizes the importance of using AI-infused tools for efficient content creation and outlines steps for monetizing podcasts.  You will also learn about the value of community feedback and #goalsetting to continually improve podcast strategy. I’m your host, Prof. Dr. Eleonore Soei-Winkels (connect with me on LinkedIn, @profdreleonore on Instagram, @ESW_PT on X and @PostdocTransformation on Pinterest and TikTok (fun memes 😂)         Happy CreatingReorganized according to your vision of life!    🔔 Follow for actionable tips. 🚨DM “CR” to get the 🎧🔗

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Why founders of a small business need a #videopodcast to build trust and boost sales, #CreatingReorganized show In this episode of the CreatingReorganized show, I provide a comprehensive guide for small business owners on leveraging video podcasts to streamline #socialmedia #marketing and enhance #sales.  I discuss the advantages of video podcasting, including building #trust and engagement with audiences, and offers practical advice for getting started.  I share insights from my experience as the host and producer of the #PostdocTransformation Show, detailing my strategies for content planning, equipment needs, and social media promotion.  The episode emphasizes the importance of using AI-infused tools for efficient content creation and outlines steps for monetizing podcasts.  You will also learn about the value of community feedback and #goalsetting to continually improve podcast strategy. I’m your host, Prof. Dr. Eleonore Soei-Winkels (connect with me on LinkedIn, @profdreleonore on Instagram, @ESW_PT on X and @PostdocTransformation on Pinterest and TikTok (fun memes 😂)         Happy CreatingReorganized according to your vision of life!    🔔 Follow for actionable tips. 🚨DM “CR” to get the 🎧🔗

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Why founders of a small business need a #videopodcast to build trust and boost sales, #CreatingReorganized show In this episode of the CreatingReorganized show, I provide a comprehensive guide for small business owners on leveraging video podcasts to streamline #socialmedia #marketing and enhance #sales.  I discuss the advantages of video podcasting, including building #trust and engagement with audiences, and offers practical advice for getting started.  I share insights from my experience as the host and producer of the #PostdocTransformation Show, detailing my strategies for content planning, equipment needs, and social media promotion.  The episode emphasizes the importance of using AI-infused tools for efficient content creation and outlines steps for monetizing podcasts.  You will also learn about the value of community feedback and #goalsetting to continually improve podcast strategy. I’m your host, Prof. Dr. Eleonore Soei-Winkels (connect with me on LinkedIn, @profdreleonore on Instagram, @ESW_PT on X and @PostdocTransformation on Pinterest and TikTok (fun memes 😂)         Happy CreatingReorganized according to your vision of life!    🔔 Follow for actionable tips. 🚨DM “CR” to get the 🎧🔗

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How can you create all the metadata for your podcast episode? I won’t lie - you can do it yourself for free. Stop paying VAs or agencies to do it for you! Here’s how: 1. Get your video. 2. Go to ElevenLabs Scribe. 3. Get the transcript of the episode. 4. Go to ChatGPT and paste it. (Warning: the full transcript might be too big to paste all at once.) 5. Start prompting until everything is written the way you want. Just a heads-up: the timestamps won’t be fully accurate, as you know, AI models aren’t the best with lots of numbers. And that’s it - you have everything you need to upload your podcast. Someone might ask: Why are you sharing this? And why should podcasters use Fluent Frame if they can just do this workflow themselves? Here’s the difference: - Our CTO has spent countless hours testing the best model for each text - We’re not just pasting the transcript - we go one step further. 🤫 - Your preferences are saved, and we improve titles and descriptions with every episode. There’s a lot more coming soon. Stay tuned! If you want to try Fluent Frame, comment “podcast growth” and I’ll send you the link 😉

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The best content strategy is elimination. I stopped adding. Started subtracting. Here's what I stripped away: •Scripts that create paralysis instead of clarity •Fancy cameras when iPhones work fine •Editing perfectionism that delays shipping What happened? Faster shipping. More authentic delivery. Less decision fatigue. The counterintuitive truth: Motion graphics don't save boring stories. Better lighting doesn't fix camera anxiety. The expensive setup sits idle. The phone video goes viral. Your next video doesn't need more. It needs less. Strip away the friction. Remove the complexity. Kill the overthinking. Published beats perfect. What's one thing you can remove today?

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There were a few predictions for the podcast industry during Podcast Show this year but they were all what we've heard before : Video first, think multiple steams of revenue , etc. What I didn't hear was this : 1. Industry shrinkage will make selling shows harder. Recent mergers and company closings means less companies are going to have to produce content with less staff for less revenue for the foreseeable future.Coproductions will be key to making shows happen. 2. AI changes staff needs. I went to a panel on the future of podcasting and no one mentioned how it would effect the staffing needs of our business. With new tech, in less than 5 years , we're going to go from 10 person team to make a show, to 5 to 2 to 1.( And this is not just podcasting). The expertise of a seasoned producer is going to have to change to keep up with the tech in coming years. 3. Lines between video and audio will continue to blur. YouTube will become the # 1 platform for podcasts soon. And not because people like video more. It's because YouTube is the best monetizer. Finding better monetization options than ads and patreon will be the key to success. 4.AI Translation in particular is a game changer. Obviously access to better tools means more people can make multilingual shows and that's great. But we must make sure that there is a real localization effort behind these translations for them to be successful. TLDR? The translated series trend will rise , but only those with local know how will be successful in new markets. 5. The rise of talk shows will soon leave a lot of narrative producers without a place to share their content. This is going to become an issue and will be an opportunity for creators in the future, because long before video there was and still is a huge fanbase for storytelling series. Pocketfm's serial fiction and the rise of kids audio companies like Tonies are two examples of places where the 'chatcast' isn't king. * Here' a bonus one: AI generated hosts will be more and more popular and will have fan communities as big as human ones. ex: Nappy Confessions podcast has gone viral featuring AI generated babies doing a podcast. Phew that was a lot. Suffice to say that I left the conference inspired not only to keep creating, but to keep finding solutions for the future. What about you? What do you think of these predictions? #industrypredictions #podcasting #AI #communications #podcastshow2025

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Podcasting can be one of the fastest ways to grow your brand.  But only if you know how to use it the right way. In this episode of Growth Boss, Jessica Rhodes breaks down what works today, what to avoid, and how AI is changing the future of podcasting. You’ll hear: → The smart ways to use AI in podcasting without losing trust → How to stand out and get booked on the right shows → The role consistency plays in long term podcast growth → What the top 1% of podcast guests do differently Jessica founded Interview Connections in 2013 and her team has booked more than 30,000 podcast interviews. If anyone knows how to grow a business through podcasting, it’s her. Watch the full episode now. Links are in the comments. #podcasting #podcastgrowth #podcaststrategy #podcasttips #podcastguesting #growthboss

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Most businesses listen to their clients. But very few know how to hear them. Let me explain. Clients rarely give you neatly packaged feedback. They don’t say: “Here’s what’s broken in your operations,” or “This workflow doesn’t scale,” or “Your rep onboarding has friction at minute 17.” They tell you indirectly when they ghost a renewal. When they drop vague complaints. When they hesitate to refer. What we’ve learned at Stafi is that real listening isn’t passive. It’s forensic. It’s how we’ve turned vague pain points into precise SOPs. How we built a delegation hub that matches not just skills, but client psychology. How we designed a system that scales trust, not just tasks. Too many founders listen with the intent to reply. We listen with the intent to architect. So if you’re serious about building something that lasts, Don’t just hear your clients. Decode them. That’s where the real innovation starts.

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Most people pitch podcasts by talking about themselves. But here’s the secret: podcast hosts don’t care about your bio. They care about their audience. – Can you teach something valuable? – Can you tell a story their listeners will connect with? – Can you make their job easier? That’s what gets you booked. And that’s the approach we take every time. #realestatejourney #investmentgoals #realestate #realestateinvesting #multifamilyinvesting #realestateinvestor #multifamily #passiveinvesting #syndication #oil #oilandgas

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What is the one simple step you can take to become more creative? In the video below, creative strategist, author, and speaker Van Lai-DuMone shares a single, simple step she took that led her down a path into unlocking her own creativity -- as well as starting a business that has led to speaking engagements everywhere from corporate conferences to SXSW. I took this same step back in 2020, and it changed my life. But as simple as this step is, it is not easy. And, in fact, I sometimes wonder if I'll some day just give in, and start of good old-fashioned backslide. Would that be a smart move? LMK your thoughts. And also let me know: is this something you could -- or would -- do too? After you're done, watch the full interview to learn all about what the most creative person in all of Greek mythology, Daedalus -- the man who invented mazes -- can teach you, me, and everyone about ending emotional burnout and becoming creative again. The full interview is here: https://lnkd.in/eGdQcU-P . If you enjoy it, please be sure to press the 👍 button, leave a comment, and subscribe to the channel. And if you'd like to discuss Daedalus and other gods, heroes, and monsters can help change your own professional future, either DM me, or read more via a complimentary ebook here: https://lnkd.in/eTwHnyRY Or, if you'd like, feel free to read all-original content -- with some cool artwork -- about the intersection of Greek myths, leadership, personal development, and destiny itself here: https://lnkd.in/e6fmFHwU Because: I want your future to be epic!

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