“I've worked with Matt Corey in a variety of roles (including as a member of his team during his tenure as Mass Relevance's CMO), and his dedication, passion, and enthusiasm for his job is never short of inspiring. I was recently reminded of what an outstanding marketing mind Matt is when I saw him speak at a social media conference. As expected from Matt, he spoke with high energy, deep expertise, and thoughtful insight on PGA TOUR Superstore's brand strategy, multi-channel marketing, and social planning. He backs his points with hard data and doesn't shy from the tough questions. A joy to work with, learn from, and watch speak!”
Projects
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Callaway Golf's "Tweet to Unleash" Campaign Introduces 2013 Product Via Twitter Hashtags
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*A link to the “Tweet to Unleash” page can be accessed by clicking the Project’s name above.
2012 marked several impressive steps in terms of the energy and quality of Callaway’s social media enterprise. It began with the development of a social media blueprint that defined the approach, goals and the roles our social channels would play as we worked to achieve the organization’s business objectives.
The new operations structure began clicking immediately, realizing organic gains…*A link to the “Tweet to Unleash” page can be accessed by clicking the Project’s name above.
2012 marked several impressive steps in terms of the energy and quality of Callaway’s social media enterprise. It began with the development of a social media blueprint that defined the approach, goals and the roles our social channels would play as we worked to achieve the organization’s business objectives.
The new operations structure began clicking immediately, realizing organic gains of 35,000 in Facebook fans and 15,000 in Twitter followers in the first six months. Reaching critical mass opened up new areas of innovation within our MarCom activity and the team soon developed an unprecedented go-to-market strategy.
Callaway’s “Tweet to Unleash” campaign was the industry's first ever new product introduction powered by Twitter hashtags. Taking over the homepage of CallawayGolf.com was a concealed image of the company’s flagship driver for 2013. Positioned as the #LongestDriverInGolf, participants were to tweet with this dedicated hashtag. Each tweet contributed towards the reveal of the image, unlocked videos detailing the product’s technological advancements, and gave the participant a chance to win one these drivers before they arrived at retail.
It was evident something special was taking place on Day 1, as unique tweets featuring #LongestDriverInGolf and links to the homepage quickly climbed to a rate of 50 per minute, yielding 12,000 total campaign tweets in 24 hrs. Callaway also increased its Twitter following by 2,000 and #LongestDriverInGolf owned the top organic trending topic for several hours of the afternoon ($100-120k estimated value).
Perhaps most importantly, we were cultivating a Callaway Nation of brand advocates that were eager to display their affiliation with the brand and passion for our products. Of the many goals that the Global Communications team identified at the beginning of the year, creating such a community ranked extremely high.Other creators -
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Callaway Golf's "Tweet to Unleash" Campaign Introduces 2013 Product Via Twitter Hashtags
-
*A link to the “Tweet to Unleash” page can be accessed by clicking the Project’s name above.
2012 marked several impressive steps in terms of the energy and quality of Callaway’s social media enterprise. It began with the development of a social media blueprint that defined the approach, goals and the roles our social channels would play as we worked to achieve the organization’s business objectives.
The new operations structure began clicking immediately, realizing organic gains…*A link to the “Tweet to Unleash” page can be accessed by clicking the Project’s name above.
2012 marked several impressive steps in terms of the energy and quality of Callaway’s social media enterprise. It began with the development of a social media blueprint that defined the approach, goals and the roles our social channels would play as we worked to achieve the organization’s business objectives.
The new operations structure began clicking immediately, realizing organic gains of 35,000 in Facebook fans and 15,000 in Twitter followers in the first six months. Reaching critical mass opened up new areas of innovation within our MarCom activity and the team soon developed an unprecedented go-to-market strategy.
Callaway’s “Tweet to Unleash” campaign was the industry's first ever new product introduction powered by Twitter hashtags. Taking over the homepage of CallawayGolf.com was a concealed image of the company’s flagship driver for 2013. Positioned as the #LongestDriverInGolf, participants were to tweet with this dedicated hashtag. Each tweet contributed towards the reveal of the image, unlocked videos detailing the product’s technological advancements, and gave the participant a chance to win one these drivers before they arrived at retail.
It was evident something special was taking place on Day 1, as unique tweets featuring #LongestDriverInGolf and links to the homepage quickly climbed to a rate of 50 per minute, yielding 12,000 total campaign tweets in 24 hrs. Callaway also increased its Twitter following by 2,000 and #LongestDriverInGolf owned the top organic trending topic for several hours of the afternoon ($100-120k estimated value).
Perhaps most importantly, we were cultivating a Callaway Nation of brand advocates that were eager to display their affiliation with the brand and passion for our products. Of the many goals that the Global Communications team identified at the beginning of the year, creating such a community ranked extremely high.Other creators -
Honors & Awards
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2016 Golf Industry TV Commercial of the Year
International Network of Golf (ING)
Awarded the top TV commercial of 2016 with our "Just Another Sunday" campaign spot featuring Jason Day with voiceover from his then 3-year old son Dash Day. See the spot here: https://www.youtube.com/watch?v=E_XNChQuhso
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