Matt Bailey

B2B buying is no longer a solo act—and the old lead-gen playbook built on that idea? It’s broken. Modern B2B buying decisions are rarely made by one person. With 13+ decision-makers on average and nearly 90% of purchases spanning departments, the process is more cross-functional and complex than ever. Whether you’re selling to a startup or a global enterprise, decisions are made by groups—not individuals. It’s time to align with how buying really works: 🔹 Focus on buying groups, not just leads 🔹 Align marketing and sales around shared revenue goals 🔹 Drive early-stage demand—before buyers ever raise their hand Start driving early-stage impact aligned to revenue, not lead volume. Download the “How to Build Early-Stage Demand That Converts into Sales Opportunities” Blueprint to get started: https://hubs.li/Q03z-1wt0 #data #revenue #accountbasedmarketing #b2bmarketing #strategy #marketing #b2bbuyers #b2b #abm #pipeline

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When trending news disrupts your content calendar, do you pivot or stay the course? The Content Marketing Institute breaks down how to respond when the unexpected dominates the conversation. From strategy shifts to brand safety, this guide helps you stay relevant without losing your voice: https://buff.ly/0XPOf4V #ContentStrategy #ContentPlanning #SocialMediaTrends #aJuxtMedia

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Let’s be honest, we’ve all followed the same playbook for years.  “Post more. Show up daily. Be everywhere.”  We’ve built calendars, hired writers, automated queues—we’ve done the work. But here’s what we’re seeing:  Some of the smartest B2B brands are publishing half as much… and getting three times the engagement. So we dug into the data. Six years of content strategy, campaigns, and conversion patterns. And the trend is clear:  The brands winning today aren’t winning with volume. They’re winning by asking a better question:  “Does this help a buyer actually make a decision?” We found that when teams cut output by 60% but focused on decision psychology, clarity, and real buyer pain, everything improved:  → Lead quality went up  → Sales conversations got deeper  → Content started pulling its weight Meanwhile, the rest of us? We’re stuck in the Netflix trap: endless scroll, nothing sticks. Not because we’re doing bad work—but because too much of it feels the same. Here’s what we’re realizing:  →Buyers don’t need more content.  →They need signal in the noise.  And right now, we’re part of the noise. The most successful B2B content strategies I've seen treat publishing like luxury brands treat product releases: carefully curated, perfectly timed, impossible to ignore. Why content scarcity might be your competitive advantage, read the latest blog by QiWorks more insights: https://lnkd.in/giAgJWv7 #B2BMarketing #ContentStrategy #MarketingTrends #ContentSaturation #BuyerJourney

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💡 Your customers' exact words hold more creative power than any agency brainstorm. The voice of customer (VOC) research isn't just feedback collection—it's untapped copywriting gold. Smart PR specialists know that genuine testimonials outperform sales-pitch headlines every time, but few understand the strategic framework behind this transformation. 🎯 Want the complete methodology for turning feedback into compelling copy? Our latest article reveals how to ask the right questions, create reciprocal communication channels, and build messaging hierarchies that truly resonate. Discover the cyclical process that transforms survey responses into authentic narratives. Read the complete guide here: https://lnkd.in/gdDVZcjj #CustomerInsights #CreativeCopy #PRStrategy #VoiceOfCustomer

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Your press release is more than a story—it’s a powerful tool for search. Business Wire’s free SEO Best Practices Checklist shows you how to optimize every element, from keywords and headlines to multimedia and location targeting. Get the tips you need to boost visibility and help your news go further. Download the checklist today. https://hubs.la/Q03wkGrr0 #PressReleaseSEO #NewsVisibility #SEOTips #SearchOptimization

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AI tools make Time-of-Day Marketing much easier! Learn more on why it’s the next step your marketing should take from Scott Cate on The Digital Slice episode 209.

A well-structured campaign landing page can significantly increase conversions and campaign performance. In this guide, learn how to build high-converting campaign pages with Gutenberg, Essential Blocks and ready-made templates without relying on heavy page builders. 🔗 Tools, templates and best practices are included. https://lnkd.in/gfAihmMS #WordPress #Gutenberg

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Search isn’t just blue links anymore, and higher ed sites are getting squeezed by AI Overviews, zero-click answers, and chat assistants that shortlist programs before students ever visit a website. The good news: “AI-ready SEO” isn’t a rip-and-replace. It’s a set of practical upgrades to the content you already have. This carousel breaks down a simple 5-part checklist we use in SEO+ to help institutions show up in classic rankings, and the AI answer layers students are using first. Which of these five gaps do you suspect is costing your institution visibility right now?

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📌 Convincing your leadership team to invest in SEO? You’ll need more than good intentions. To get buy-in, higher ed marketers must speak the language of stakeholders. That means connecting SEO to enrollment goals, university priorities, and real ROI. Your pitch should address: - The metrics leadership actually cares about - Common concerns about investing in SEO - Why SEO is worth the investment - The power of a clear roadmap over scattered efforts 🎯 Learn how to build your case for a custom SEO Roadmap here: https://lnkd.in/evMVQ2zG . . . . #HigherEdMarketing #SEORoadmap #StakeholderEngagement

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