Matt Levine

The personalization playing field just got leveled—and privacy-first AI is leading the charge. As Bill Steinke at MMGY rightly points out, marketers today face a daunting task: deliver relevant, real-time messaging without crossing the privacy line. Enter IntentKey by Inuvo—an AI-powered audience modeling platform that doesn’t just guess who your audience is... it knows why they’re in-market. -No cookies. -No personal data. -Just real-time, intent-based targeting updated every 5 minutes. By analyzing open web signals and uncovering the why behind behavior, IntentKey delivers smarter, more adaptive campaigns that evolve with your audience. It’s time to ditch static segments and generic messaging. IntentKey helps you meet your audience where they are—with purpose. 🔗 Learn more: https://lnkd.in/gkHMkvEq #AdTech #IntentMarketing #PrivacyFirst #AI #DigitalMarketing #MarTech #IntentKey #Inuvo

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Fascinating insight from Podscribe's Q2'25 benchmark report - while post-rolls underperform pre and mid rolls, the .26% visitor rate is only ~20% lower than pre/mid rolls. For inventory that often times gets packaged as added value, post rolls are clearly driving efficiency for performance podcast campaigns. We see programmatic podcast campaigns heavily target our post roll inventory because it is so attractively priced while delivering only slightly lower conversion than their more well-regarded pre/mid counterparts. If you think about it, a listener reached by a post roll podcast ad has just consumed an entire podcast episode, so is very highly engaged and in a state of resolution/peace having just completed a task (think 'runner's high' for podcast listening). Or perhaps they are in the shower listening on a speaker and can't skip. Either way, that's a captive audience worth reaching. https://lnkd.in/e94Qnn5E

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Acxiom helps brands move to connected prospecting strategies that drive impact across channels. ✔️ Email prospecting performs best when it’s built on the right data + identity foundation ✔️ That foundation shouldn’t stop at the inbox; it should scale across channels We help you build for scale, not silos. Let’s talk.

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Great thought leadership starts with original insight. On the #B2BInfluencePodcast, Todd Lebo/Ascend2 explains why proprietary research gives marketers credible data, differentiated perspectives & content that can scale across audiences. Full episode here: https://lnkd.in/ggzpmx5K

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Had a great conversation with Shakir Moin (Coca-Cola) and Amy Andrews (Mars United) about something that’s quickly reshaping retail: agentic commerce. AI is helping brands move closer to real shopper intent — creating more relevant moments across digital and in-store experiences. Appreciate the thoughtful perspectives from both of them. Watch the full discussion and let me know if you agree: https://lnkd.in/ecCWipmB

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ICYMI, re-sharing some Q4 Search highlights from Tinuiti's latest digital marketing benchmarks report (link in comments). 𝗧𝗟𝗗𝗥: • Consumers are searching more • Advertisers are spending more • CPCs for ads are declining (yay!) • Less competition from major advertisers on Google • Continued momentum on Microsoft Ads • YouTube/video is comprising more and more of overall PMax volume on Google

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🐔 Perdue wanted to prove their podcast ads were more than just filler. They turned to MMS & Veritonic to measure what mattered—and the results speak volumes. See how creative testing and brand lift insights helped elevate performance across the funnel. Download the case study: https://hubs.la/Q03sw54l0 #PodcastAdvertising #BrandLift #CreativeTesting #Veritonic #AdMeasurement #CaseStudy

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Over 90% of CTV display ad spend is now programmatic, driven by AI-powered targeting, optimization, and reporting. Yet 76.9% of U.S. marketers say last-click attribution doesn’t capture CTV’s full impact. Brands adopting multitouch attribution, incrementality testing, or media mix modeling are gaining a more accurate view of performance—and proving true ROI. 🚨 Reach out to learn more about how Tara Media is proving true ROI 🚨 #CTVAdvertising #Programmatic #MarketingAnalytics #AdTech #Streaming #Attribution #DigitalMarketing #AIinAdvertising

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OEMs Cutting Ad Budgets?! Dealers REVOLT! (Partnership Needed) Explore the power of partnership between OEMs and dealers! We dive into the benefits of collaborating versus cutting ad budgets and shifting the burden. Discover how co-op advertising can transform your business. #PartnershipPotential #CoopAdvertising #DealerSuccess #OEMPartnership #DealerMarketing #AdvertisingStrategies #CoopAdvertising #BusinessGrowth #MarketingTips #AutomotiveMarketing #Podcast #BusinessDeals #MarketingSolutions

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Is CTV advertising just for B2C brands? Surprisingly, 70% of B2B advertisers are now leveraging CTV for targeted campaigns. https://lttr.ai/AlrPf #B2B #Marketing #Technology

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Retail media is moving beyond the shelf. DSP, CTV, and social commerce are becoming standalone growth engines powered by commerce data according to Skai & Stratably's 2026 State of Retail Media Report. But as industry leaders told us, this requires dedicated strategy, expertise, and investment. Explore what this means for you: https://okt.to/SN9Jnd

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I recently had the pleasure of participating in a chat with a few of my peers. Our discussion was focused on Content Syndication. The approach is not broken, but might need a fresh coat of paint and thorough discussion with your sales and marketing leadership. With the proper content and approach, Content Syndication can still provide a value to your audience while positioning your brand as a thought leader.

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