About
I build the marketing function for high-growth Consumer + BtoB SaaS companies. Over the…
Articles by Lena
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Unleashing Higher-Order Marketing Creativity and Impact With AI
Unleashing Higher-Order Marketing Creativity and Impact With AI
The first wave of AI adoption has been focused on efficiency and productivity. Businesses want to do more with less…
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Digital overload frustrates employees, and for good reason. Why are our digital experiences seamless everywhere, except at work? Let’s talk about it.…
Digital overload frustrates employees, and for good reason. Why are our digital experiences seamless everywhere, except at work? Let’s talk about it.…
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Last week, we had the privilege of hosting three hundred marketing and finance professionals at our GTM and CFO summits. Attendees heard from leaders…
Last week, we had the privilege of hosting three hundred marketing and finance professionals at our GTM and CFO summits. Attendees heard from leaders…
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Oh my, what. a. day. I'm the kind of tired that only happens after your brain has been ON for eighteen hours straight (so we’re not functioning at…
Oh my, what. a. day. I'm the kind of tired that only happens after your brain has been ON for eighteen hours straight (so we’re not functioning at…
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Experience & Education
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Notion
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Big thanks to Scale Venture Partners, Craig Rosenberg, and Pear VC for hosting “How We Scaled This” summit and to every CMO, VC partner, and GTM…
Big thanks to Scale Venture Partners, Craig Rosenberg, and Pear VC for hosting “How We Scaled This” summit and to every CMO, VC partner, and GTM…
Liked by Lena Waters
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You update the PR. Then you update the task. Then you Slack the team. What if that all just… happened? With Notion’s GitHub integration, your docs…
You update the PR. Then you update the task. Then you Slack the team. What if that all just… happened? With Notion’s GitHub integration, your docs…
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Most note taking can be messy, and that’s okay. The beauty lies in turning those thoughts into into something structured and shareable. With Notion…
Most note taking can be messy, and that’s okay. The beauty lies in turning those thoughts into into something structured and shareable. With Notion…
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Yesterday was incredible- another Scale Venture Partners Summit on the books! I witnessed an incredible panel of powerhouse female CMOs discussing…
Yesterday was incredible- another Scale Venture Partners Summit on the books! I witnessed an incredible panel of powerhouse female CMOs discussing…
Liked by Lena Waters
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Had an absolute blast at the Scale Venture Partners event—huge thanks to Craig Rosenberg, Rory O'Driscoll and the incredible Scale platform team for…
Had an absolute blast at the Scale Venture Partners event—huge thanks to Craig Rosenberg, Rory O'Driscoll and the incredible Scale platform team for…
Liked by Lena Waters
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I’m excited to share that I’ve joined Upwork as Director of Internal Communications! 💚 This is a team that already knows how to tell meaningful…
I’m excited to share that I’ve joined Upwork as Director of Internal Communications! 💚 This is a team that already knows how to tell meaningful…
Liked by Lena Waters
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Scale Venture Partners #CMO panel Maria Pergolino Sydney Sloan Tricia Gellman Lena Waters Julie Neumann new marketing playbooks. We are all learning.…
Scale Venture Partners #CMO panel Maria Pergolino Sydney Sloan Tricia Gellman Lena Waters Julie Neumann new marketing playbooks. We are all learning.…
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Founders - if you’ll be in SF next week, we’ve got something for you 💌 Join Andrew Milich, me, and the Notion team at Startup Grind! Drop a comment…
Founders - if you’ll be in SF next week, we’ve got something for you 💌 Join Andrew Milich, me, and the Notion team at Startup Grind! Drop a comment…
Liked by Lena Waters
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⚙️ Rethinking the Corporate Flywheel in the Age of Agentic AI For years, a foundational tenet of business strategy has been..."Don’t design around…
⚙️ Rethinking the Corporate Flywheel in the Age of Agentic AI For years, a foundational tenet of business strategy has been..."Don’t design around…
Liked by Lena Waters
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